Marketing whizz and 'father of positioning' Al Ries dies at 95 Ries along with his partner Jack Trout had authored a few books on e4m Desk Oct 15, 2022 8:12 PM
Sonata reaffirms power of compliments in festive campaign The brand has released a digital video created by DDB Mudra e4m Desk Oct 15, 2022 8:00 PM
CaratLane wants a Diwali with a difference The digital film 'Mere Style Ki Diwali' showcases how jewellery plays an important role in the gifting traditions of the season e4m Desk Oct 15, 2022 6:00 PM
Coke's 'locked' bottle ensures you will spend Diwali only with loved ones TVC for the brand's innovative product has been conceptualised and created by Ogilvy e4m Desk Oct 15, 2022 4:00 PM
DoubleVerify announces partnership with Netflix The alliance will allow Netflix's advertisers to ensure their video ads are fully viewed, by real people and safe from fraud/invalid traffic e4m Desk Oct 15, 2022 3:21 PM
Saif Ali Khan shows what fashion means to him in Selected Homme's latest campaign The digital film is supported by an omnichannel marketing campaign spanning OOH, retail, content, events, social and digital e4m Desk Oct 15, 2022 1:00 PM
Amazon India celebrates Amazonians who make every day better The #WeAreAmazon campaign showcases Amazon employees, associates, and partners e4m Desk Oct 15, 2022 11:00 AM
Neeraj Chopra flags off Tata AIA's wellness program The platform is part of TATA AIA’s suite of insurance solutions e4m Desk Oct 15, 2022 8:20 AM
99.9% of Zee shareholders approve merger with Sony The company convened a meeting to seek approval from stakeholders on October 14 e4m Desk Oct 15, 2022 8:12 AM
'All profits are not monetary', says Tally in new Diwali ad Social Panga has conceptualised the new digital film for the brand e4m Desk Oct 15, 2022 7:59 AM
'Sleep luxuriously,' says Kareena Kapoor in new Springfit ad The TVC will be broadcast on all significant national television networks and promoted on digital platforms e4m Desk Oct 15, 2022 7:53 AM
Piyush Mishra pays ode to hands in Himalaya ad for Global Handwashing Day Mishra's evocative lines praise the role played by hands in savouring Indian food, but also remind viewers about the importance of keeping hands clean before eating e4m Desk Oct 15, 2022 7:52 AM
'Put your gold to work', says Muthoot Finance The campaign created by Maitri Advertising features the brand’s new mascot ‘Goldman’ e4m Desk Oct 15, 2022 7:49 AM
Recap: The Week That Was We bring you a roundup of the news that made headlines this past week e4m Desk Oct 15, 2022 7:42 AM
Ranbir Kapoor shares a milkshake with an unlikely friend in Storia Foods ad The digital film has been conceptualised by The Script Room e4m Desk Oct 15, 2022 7:42 AM