Govt urges TV and digital media platforms to refrain from publishing betting ads
The MIB has reminded publishers of an advisory issued in June this year
Date-wise News
Rajnigandha’s new film launches film showing the efforts that go into its making
The film will be running across TV Channels, digital and social media platforms
IPG acquires Salesforce solution provider RafterOne
RafterOne will continue to focus on building around Salesforce to support clients across the IPG network that want to leverage the CRM platform
Dabang Delhi Kabaddi Club extends partnership with JK Super Cement for PKL-9
The brand will be the Title Sponsor of the club for third year in a row
BabyChakra kickstarts India's first label education campaign
#BabychakraKiList gives a lowdown on all the harmful toxins that make their way into childcare products
Airtel announces launch of 5G services in 8 cities
Airtel 5G services will be available at existing 4G rates at the initial stage and a new tariff for 5G will be announced after some time
Pankaj Tripathi named National Icon of the Election Commission
While speaking to AIR, Tripathi expressed his gratitude towards the ECI and said that some formalities are yet to be completed
Noise launches OOH campaign featuring Rishabh Pant
The campaign will run for a month
Hero MotoCorp's Vida to launch first product, flags off unique installation
The installation represents the journey of the making of India’s not-first electric scooter
Commvault appoints Balaji Rao as Area Vice President for India & SAARC
Rao has worked across prominent enterprises like Veritas, VMware, HPE, and most recently, in the cyber security sector
Discovery Channel & BYJU’S back with Season 5 of quiz show ‘Discovery School Super League’
The new interactive format of the contest will also involve the parents, teachers and principals
Godrej Security Solutions unveils campaign with Ayushmann Khurrana
The brand film, Peace of Mind, is conceptualised by Sixty Fifth Communications
Licious' Durga Pujo campaign highlights the gastronomic aspects of the festival
Parambrata Chattopadhyay, who was the face of the campaign, makes a comeback this year as well
Sachin Dave joins Thomson Reuters as Asia Editor - Legal Business
Dave was earlier Senior Editor with ET in Mumbai
Amul named regional sponsor of team Argentina at FIFA World Cup 2022
The dairy co-op had announced the association through a topical ad
Themes of compassion, inclusivity & togetherness prevail in Durga Puja campaigns this year
Brands also celebrated the festival attaining the UNESCO heritage tag in late 2021
Dailyhunt partners with LinkedIn to present curated news insights
LinkedIn will leverage Dailyhunt’s Bharat-centric platform to strengthen its reach with detailed news and curated insights
Gozoop ropes in Mohit Ahuja as President - Mumbai
Prior to joining Gozoop, Ahuja was the Director for Brand Strategy and Client Services at Mirum
Rahul Bose & Ishaan Khatter engage in witty banter for HP Spectre
The campaign has been conceputalised by Lowe Lintas
Lupin Life is Vikram Vedha’s official energy partner
Vikram Vedha is an action-thriller with actors Hrithik Roshan & Saif Ali Khan
Devdatta Potnis, Chief Growth Officer, parts company with Cosmos-Maya
He joined Cosmos-Maya in 2011 and was instrumental in the launch of ‘Motu Patlu’
Star Sports unveils promo for ICC Men’s T20 World Cup’s ‘Greatest Rivalry’
India is set to lock horns with Pakistan in the tournament opener on October 23
Mark Mcdonald joins Vector Brand Solutions as Chief Creative Officer
He joins from Digitas where he was heading the creative function for almost 7 years
Joy Mohanty joins Dentsu Creative India as Chief Creative Officer
He will report to Ajay Gahlaut, Group Chief Creative Officer, Dentsu Creative
Mallika Sinha joins IKEA as Public Relations Leader
Sinha’s previous stint was with Vestige Marketing
Shilpa Chandole joins Concept PR as VP-Lifestyle & Consumer PR
Chandole’s previous stint was with Communicate India as VP – Communications
Dream Theatre to manage FIFA World Cup Qatar 2022’s licensed merchandise in India & S Asia
Dream Theatre has also been granted the rights to FIFA Under 17 Women’s World Cup 2022, FIFA World Cup 2026, and FIFA U-20 World cup Indonesia 2023
Digital brands advocate the power of sports on TV at e4m’s Pitch CMO Summit
At the e4m Pitch CMO Summit-South, panellists from leading digital brands spoke about the role of sports on TV and how it propels unmatchable growth across categories
Prodigious India launches production model Supershoots
Supershoots aims to help brands create volumised branded content in a single shoot schedule
Gaming sector on tenterhooks following raids & notices
Industry players seek clarity on rules, wary of repercussions
Platform bundling, a trend to look out for?
Bundle deals are all the rage of media consumption, and even see would-be competitors joining forces for consumers’ straying attention
Melorra launches #HarGharMelorra campaign for festive season
The ad campaign has been released in English, Hindi and other regional languages
Zee Media's BARC pull-out evokes mixed response
BARC India Chairman Sinha said the council will hold discussions with ZMCL about its decision to pull out of the measurement system
How marketing is key in consumer decision-making, simplifying choices & building trust
Guest Column: Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, writes people who have a good customer experience with a brand are more likely to stick
Ram Charan rides high on style in Glamour XTEC ad
The south superstar has been roped in as brand ambassador of Hero MotoCorp
'When client-agency relationships are strong, businesses grow'
Valerie Beauchamp, VP, Global Head of Agency E&D at LinkedIn Marketing Solutions, tells us about the changing dynamics of marketing and more in a chat with Naziya Alvi Rahman, Editor, e4m
5G launched: Govt promises 100 5G labs to be set up across India
Minister of Communication Ashwini Vaishnaw has said the government is working towards simplifying the licence regime for all telecom players