Kalli Purie launches new digital venture 'India Today North-East'
The launch was announced at the ongoing India Today Conclave East
Date-wise News
Jindal Aluminium unveils new brand identity
Launches redesigned logo
‘Women should embrace their natural leadership styles’
At the e4m PR and Corp Comm 30 under 30 Summit, eminent women leaders of the industry deliberated on the next generation of women in PR
Post pandemic PR challenge – building relationships from afar!
Guest Column: Aarzoo Snigdha and Amit Gupta from The Reppro, a PR & Public Affairs advisory, talk about the changing dynamics of the industry and how one can stay on top of the game in the 'new normal
slice appoints Sudeep Behari as Business Head
Behari was earlier the Head at ICICI Amazon Credit Card Partnership
‘I strongly recollect Star Sports’ Mauka Mauka ad for 2015 WC, it makes the cut even now’
Ajay Dang, President-Head Marketing at Ultra Tech Cement, shares his experience of watching the T20 World Cup in 2007 and the ODI World Cup in 2011 with his son Pranay
R for Rabbit collaborates with Soha Ali Khan for digital campaign
The campaign has been unveiled on digital platforms
FreshMenu appoints Jyotishman Deka as Chief Business Officer
Deka has 20+ years’ experience of working with MNCs and start-ups
Ajay Devgn roped in as ambassador for Insecticides (India)
Devgn will promote right crop protection products and create awareness about their judicious usage
EaseMyTrip appoints Value 360 Communications as PR partner
The agency will be responsible for strategic planning and management of all PR-related activities for the brand
Airtel Payments Bank brings on board Shilpi Kapoor as Chief Marketing Officer
Prior to this, Kapoor was with American Express as Director of Marketing
Netflix Content & Brand Marketing Lead Dipashree Das moves on
In a social media post, Das said she was going to take up an APAC role with an entertainment company
‘Marketers now need tech partners for the right use of first-party data’
Taranjeet Singh, Criteo Managing Director, SEA and India, spoke to e4m about the company’s new brand identity and emerging trends in digital marketing
Essence bags integrated media duties for beauty brand Plum in India
The account will be led out of the agency’s Mumbai office
Tata Play records consolidated revenue of Rs 4,741.07 crore in FY22
Subscription and related service revenue stood at Rs 3,982.90 crore
Dentsu Creative celebrates Cannes Lions victory with outdoor campaign
Dentsu Creative India's Amit Wadhwa and Gurbaksh Singh talk about 'building own brand' with Agency of The Year hoardings
SPNI's FY22 consolidated revenue surges 21% due to strong ad rev growth
Ad revenue grew 29.48% to Rs 3408.4 crore
IPL ad rates likely to soar: Are advertisers ready to loosen their purse strings?
Ad rates for the upcoming IPL season are expected to be double, according to experts. Also, since the entry cost will be high, casual spot buy may have to go away