The movie marathon will include titles such as Tere Jaisa Yaar Kahan, Challenge, Mera Watan, Maa Tujhe Salam& Pawan Raja
Bobble AI study was an outcome of the analysis of user behaviour among India’s cryptocurrency apps including WazirX, CoinDCX, CoinSwitch, ZebPay, Unocoin & Bitbns, between October and November 2021
The agency will be handling the brand’s strategic content and design across all social media platforms as well as performance media
The satirical comedy web series will be released on January 6
Prior to joining Penta Esports, Rajwanshi was the Chief Operating Officer at Azzura International. He was also associated with Publicis Groupe as its Associate Vice President before that
According to Accenture’s report, this growth will be driven primarily by Gen Z & Millennial social media users, accounting for 62% of global social commerce spend
Basu is a seasoned business leader and has previously worked with Bharti Telecom Limited, Fascel Limited, BPL Mobile Group, XCEL Telecom, Loop Mobile and Loop Telecom
The report states that established brands in all segments of the market are preparing themselves for new direct-to-avatar (DTA) product releases.
TVC by Ogilvy highlight’s soap’s germ protection claims
The partnership will entail integration of products and strong synergies in user engagement & distribution in a future-ready ecosystem that will benefit over 450 mn users
In the past, Vatss has held senior leadership roles with brands of PepsiCo
The funds will be used to accelerate the product development, strengthen the team & accelerate penetration in both India and South Asia markets
The Good Creator Co. currently has a Rs 75 cr revenue run rate and is targeting a Rs 250 cr revenue run rate by December 2022
At Unilever, Shah was part of the global marketing team for fabric conditioner Comfort and lead strategy for the brand across South East Asia markets`
Before joining Mindshare, Nandan held the post of VP – Digital Trading & Buying at Dentsu International
Tyagi was previously working with Madison Media Omega as Vice President
Cowan recently stepped down as Country Head of Posterscope India after a 11-year stint
Despite the content multiverse, the traditional media is going to stay the dominant source of entertainment
In today's 'Year-ender story of 2021' series, Gupta, Managing Partner, SPAG, shared that there is a need to present personalised campaign ideas in order to clearly reflect the communications thought
Currently, Tata Safari, Dream11, Unacademy, Cred, and Upstox are BCCI's official partners for IPL
The award ceremony is scheduled to take place virtually on January 21
Jain, The Walt Disney Company India Finance and Business Operations Head, will be with the company till the end of this month
It will be business as usual and the overall AdEx might see a 10-15% increase, say industry leaders
Kanitkar will be DDB Mudra’s Executive Creative Director
The mandate cements the five-year-old ongoing relationship between the companies that witnessed positive business results year-on-year
Amazon Seller Services reported a 49% jump in revenue at Rs 16,379 cr in FY21 compared to Rs 11,028 cr in the year ago period and Flipkart Internet reported 25% jump in revenues at Rs 8,115 cr
Tamil Nadu Digital Cable TV Operators Association had issued a legal notice to TRAI to issue direction to the pay channel broadcasters against inflating the prices of Cable TV channels