Parag Agrawal to replace Jack Dorsey as Twitter CEO
The move is effective immediately, though Dorsey will stay on the board of the social media company until his term expires in 2022
Date-wise News
PivotRoots strengthens leadership with 2 key appointments
Kapil Unnikrishnan Nair joined the company as the Director – Social Media and Jatin Chakraborty as the lead for the integrated comms planning vertical
Ex-Fever FM CEO Harshad Jain joins Adani Airport Holdings as Joint President - Non-Aero
Jain comes with over 27 years of rich experience and has worked in companies like NMW, PepsiCo, World Space, and Bharti Airtel prior to this
Ind vs NZ opening T20 match had highest AMA among all T20I matches post NTO
According to BARC data provided by Star Sports, the match had 4.9 million AMA among M15+ AB Urban. It reached 73 million viewers in 2+ U+R category on an absolute basis
KRAFTON, Inc. launches content and collaborations for PUBG: NEW STATE players
The company teams up with Sony Music India and announces the launch of a web series and collaborations with Indian creators and influencers to reach out to millions of gaming aficionados in India
In new campaign, Battlegrounds Mobile India promotes safe and responsible gaming
Conceptualised by DDB Mudra, the campaign addresses the issue of addictive and obsessive gaming
DS Group launches TVC for Rajnigandha Pearls with Anushka Sharma
Conceptualized by Law & Kenneth Saatchi & Saatchi, the film weaves a story on the brand’s philosophy of depicting selfless goodness that shines through a small act of kindness
Veteran journalist Vinod Dua's condition ‘beyond critical’
Mallika Dua, daughter of the veteran journalist, took to Instagram and stated that her father's health condition was 'beyond critical'
28 MMT sugar consumed across India in 2020-2021, much higher than other countries: Report
The Red Lab report also revealed that the numbers of sugar consumption in the country are stuck in 26-28 bracket from 2015 because of growing health consciousness among Indians
13th Realty+ Conclave & Excellence Awards 2021 - North celebrates Indian realty stars
The event was held virtually on November 27, 2021, and witnessed power-packed panel discussions and a fireside chat session, followed by a gala evening of felicitations
Health & Glow appoints Tute Consult to lead its communications mandate
Tute Consult will be responsible to build the brand’s awareness & strengthen its media presence through strategic communications
e4m India Design Excellence Awards beckon new generation of advertisers
e4mIDEA is a platform to reward the best in the design and creative space across various media and advertising channels
Believe extends footprint in India with acquisition of Think Music
The combination will provide artists with an unparalleled launchpad to an audience of more than 60 million YouTube subscribers
In new campaign, McDonald’s celebrates its 25th anniversary in North and East India
Featuring real-life couple Awez Darbar and Nagma Mirajkar, #25YearsOfLovinIt is a continuation story of the brand's memorable ‘Hum dono boyfriend-girlfriend hai kya’ campaign
KidZania India elevates Prerna Uppal as its Chief Partnership Officer
Her prior experience includes a decade spent in media organizations like Viacom18 and Bennett Coleman
Ferns N Petals breaks stigma built around HIV with new campaign ahead of World AIDS Day
The narrative 'Touch nahi karna Touch karta hai' is a voice that urges to people to relook at their own perspectives and break the stigma built around HIV
Center fresh & Dharma 2.0 collaborate for two digital films
The campaign collaboration has been facilitated by Wavemaker India, with support on creative front from Ogilvy India
H+K India names Srinivas Vunnava as Director of Public Affairs & Government Relations
Prior to joining H+K, Vunnava was the Co-founder and Managing Director of SAĆIT Research and Consulting
McLaren Strategic Ventures appoints Lisna Ismail as Group Head–Corporate Communications
Prior to this, Ismail was associated with ResPublica Consulting
Mobile marketing has now become the mainstay: Hemant Malik
Malik, Divisional Chief Executive - Foods, ITC and the Jury Chair for The Maddies 2021, also noted that the measurability of mobile medium makes it an ideal advertising platform
'It’s a constant struggle with pain, self-doubt to be a successful content creator on web'
Today, we feature digital content creator Kusha Kapila in e4m's Influencer series where she shares her struggles, achievements and journey so far
'We combine the power of human intelligence & AI to deliver customer experience at scale'
Neil Barman, Chief Growth Officer, Yellow.ai, spoke about CX Revolution at The Maddies Awards 2021
‘We plan to make Myntra social commerce platform akin to live TV with specialised content’
Myntra VP and Business Head - Social Commerce Achint Setia says with M-Live, the company is planning to raise the MAUs on content pages from the current 20% to 50% of the overall user base
Every interaction on mobile phone generates valuable data for marketeers: Ankit Prasad
At e4m’s 'Maddies Awards 2021', Prasad, Founder & CEO of Bobble AI, spoke about the significance of keyboard inputs in user data collection
Streaming Success: OTT platforms see better than expected ad growth in festive season
As per market estimates, the OTT platforms may grow their ad revenue anywhere between 20% and 30% during the festive quarter