ICMA 2021: HUL, Mindshare, Network18 among big winners
Mindshare won the ‘Content Marketing Agency of the Year’ Award
Date-wise News
Ranveer Singh says crypto isn't 'Bohot Hard' in CoinSwitch Kuber ad
Singh has been roped in as the brand's first-ever brand ambassador
Journalists Maria Ressa & Dmitry Muratov win 2021 Nobel Peace Prize
The journalists won the prize for their efforts to safeguard freedom of expression, which is under threat around the globe, according to the prize-giving committee
OnePlus signs Shahid and Mira Kapoor as brand ambassadors for Smart TV category
The association kickstarted with a 360-degree ad campaign featuring the couple for the OnePlus TV U1S
Truecaller: From an idea to an IPO
A small company created in a one room apartment could now be worth Billions
Social Panga bags social media mandate for Fujifilm India
The objective of the mandate is to catalyze the brand’s awareness as well as also establish its presence in various verticals that the brand operates in
IAA India Chapter announces newly appointed members of Managing Committee
The names of the members including Pradeep Dwivedi, Nandini Dias, Abhishek Karnani and Punit Goenka were announced at the AGM chaired by President Megha Tata
How Macho Sporto upped the ante with the 'female gaze'
By flipping the genders of the gazer and the gazed in the ad, the brand has subverted traditional male-dominated narratives in the men's innerwear space
Lodestar UM named AOR for Brillon Consumer Products
The mandate includes both offline and online media mandates of BRILLON, including e-commerce
‘Brilloca expects to make a full recovery to pre-Covid levels by FY22’
Brilloca Limited CEO Sudhanshu Pokhriyal and VP- Marketing Charu Malhotra get talking about their new campaigns, business recovery, marketing strategy and more
'CASAGRAND is currently focusing on Chennai, Bangalore and Coimbatore’
Vimesh P, Vice President of Marketing, CASAGRAND shared that homebuyers’ trust has helped them close the financial year on a positive note
NCLAT directs NCLT to grant reasonable time to ZEEL for replying to Invesco’s appeal
ZEEL had moved NCLAT against NCLT's order dated October 5, directing the company to submit a reply to a petition filed by Invesco by October 7
e4m-Synamedia webinar: Experts share insights on piracy & revenue loss on OTT platforms
The panellists highlighted how content owners can safeguard premium content from piracy, and subscribers from identity theft
'Bigg Boss, The Big Picture will help us get a larger wallet share from festive ad spends'
Nina Elavia Jaipuria, Head of Hindi Mass Entertainment and Kids TV Network, Viacom18, shared the channel's content strategy to grow its market share
Network18 Digital announces key hirings in general news, branded content biz
Shobit Bhargava is the national sales head of the general news cluster. Sonali Melmane, Gunjan Mann and Sasi Ventakesh have joined as regional heads for west, north and south respectively