Advertising Stalwart Joy Mohanty Joins Humour Me as Chief Operating Officer
Mohanty will be based in New Delhi and spearhead the expansion of the new media creative shop
Date-wise News
Magma Fincorp Limited renamed Poonawalla Fincorp Limited
Along with this, its fully owned housing finance subsidiary Magma Housing Finance Limited is also renamed Poonawalla Housing Finance Limited
Swiggy’s ex-VP Sandeep Mina joins Dukaan as COO
Prior to joining Swiggy, he spent three years working with Hotstar as Vice President of Sales, Product & Revenue strategy
Star Plus continues to lead across genres: BARC week 28
Sun TV continues to dominate the South market
FY22: HUL’s Q1 ad spends up 28% YoY to Rs 1,024 crore
Net profit up 10% YoY to Rs 2,061 crore
Mindshare names Helen McRae as APAC CEO
Prior to this role, she held a number of positions in the agency, including leading Mindshare UK and before that running the Unilever account globally from 2008 -2012
boAt strengthens leadership team with 3 key appointments
The company has appointed Shashwat Singh as Chief Information Officer, Ankur Sharma as Chief Financial Officer & Prashant Kamal as Head of India Manufacturing and Supply Chain
‘Data and analytical insights are key factors that help brands create marketing moments’
At the recent e4m-Salesforce ‘Moments Made By Marketing' webinar, industry experts discussed how technology is helping brands offer personalised experiences to customers
Kabaddi Adda teams up with FanCode for K7 Kabbadi Stage Up tournament
The tournament will now be exclusively live-streamed on the FanCode platform as part of the partnership
TV ad volumes for June 2021 and H1 2021 higher than previous two years: BARC report
Television ad volumes for June 2021 grew by 6% over June 2019 and H1 2021 grew 12% over H1 2019
Zee Telugu issues note on festive offerings
Lines up a special event ‘Aashadam Lo Atha Kodalu’ and a new fiction launch ‘Swarna Palace’
Rakesh Kaul named CEO of Clix Capital
He joins from RHB Malaysia
How PR can be a shot in the arm for nutraceutical brands in the pandemic
Guest Column: Anindita Gupta, Co-Founder, Scenic Communication, believes that with nutraceutical brands now in the spotlight, the time is ripe for the industry to leverage communication tools like PR
FCB India announces elevations in C-Suite leadership team
The agency will be led by Debarpita Banerjee as Chief Executive Officer, Surjo Dutt as Chief Creative Officer and John Thangaraj as Chief Strategy Officer
Efficacy Worldwide bags marcom mandate for electric vehicle company EeVe India
The responsibilities of the agency will include Creative Communication, Media (Traditional and Digital) Social Media Management and Performance marketing
BYJU's buys US-based reading app Epic in a $500m deal
The company also revealed that it has earmarked a billion dollars for investment in the US
Dainik Bhaskar offices raided in connection with tax evasion
Reports say that the raids were conducted at DB Group offices in Maharashtra, Rajasthan, Gujarat, Delhi and others
Will advertisers tune into new-format non-fiction shows on Hindi GECs?
Experts believe new concepts combined with presence of celebrities will help the shows attract viewers as well as advertisers
This Bigg Boss season will be too crazy for TV, says Salman Khan in new Eid promo
The Bigg Boss host promised more drama, entertainment and emotions in the upcoming, reformatted edition of the show
Voiro provides revenue analytics to media companies that drive maximum ROI: Kavita Shenoy
Shenoy, Founder and CEO, Voiro, spoke about the trends in the OTT market and the role of technology in driving business growth
RAM Ratings Wk 21’21-Wk 24’21: Fever FM tops again in Mumbai, Delhi
Mirchi and Big FM became the biggest gainers in Kolkata and Bangalore respectively
Going 60:40 with TV-digital for ‘Weddings by Canon’ campaign
C Sukumaran, Canon India Director - Consumer Systems Products and Image Communication Business lets us in on leveraging the wedding photography segment in the south for the campaign