Sun TV Network pledges Rs 30 crore for fight against second Covid-19 wave
The company will work in tandem with central/state governments besides non-governmental organisations
Date-wise News
BridgeLabz ropes in R Ashwin as its brand ambassador
Ashwin will represent BridgeLabz in various capacities
Honda Cars celebrates motherhood with a fresh perspective in latest campaign
The campaign is created by Taproot Dentsu
Remaining IPL games can't be played in India, says BCCI Chief Sourav Ganguly
BCCI announced the suspension of IPL 2021 last week after multiple Covid-19 cases were reported within its bio-bubble
Sudhir Sitapati moves on from HUL, Srinandan Sundaram to replace him
Sundaram will take charge as Executive Director-Foods and Refreshment with effect from July 1, 2021
Grofers pays tribute to mothers with #HeroesRaiseHeroes campaign
The digital film celebrates the contribution of mothers of frontline warriors in battle against Covid
Seasoned broadcaster Richa Anirudh joins hands with India Ahead digital
The first episode of the show will have panels discuss 'Plasma Therapy for Covid-19 patients'
NBA thanks UP govt for inoculation drive for journalists
Rajat Sharma had written to UP CM Yogi Adityanath, requesting that media personnel be covered in the state's vaccination drive for frontline employees
ULLU launches family-friendly 2.0 version
The 2.0 version of the app has a ‘censor’ filter to let users choose the type of content they want to see which is known as ‘Censored Movie Programming’
Honda India Foundation pledges to support ongoing efforts against Covid-19
The foundation is also working with State Governments to set up Oxygen Production Plants in Kolar (Karnataka), Gautam Budh Nagar (Uttar Pradesh), Alwar (Rajasthan) and Manesar (Haryana)
Snapchat shares Mother's Day insights
56% of Indian Snapchatters planned on spending time together with their mothers
SBI Life honours the dedication of working mothers in a post-COVID world this Mother's Day
The #MummyKahanHain Mother’s day digital video encapsulates how kids and family members have recognized an unexplored side of mothers during the COVID work from home scenario
Nilon's celebrates Mother's Day with a nostalgic food trip
The campaign #MaaHaiTohJahanHa has been conceptualized and executed by Ogilvy
Weikfield shares new age mothers’ take on an old society norm this Mother’s Day
Conceptualized by AutumnGrey, the #MaaIsMoreThanACook campaign brings out a quirky take on mothers being defined by their cooking capabilities
Glucon-D thanks moms for being a constant source of energy in our lives
As part of the #MyEnergyMaaEnergy campaign, users were asked to share photos with their moms, which were then converted into caricatures
TVS Eurogrip promises safety at every 'turn' in new ad
The ad by Tilt Brand Solutions is a homage to Indian riders who have to manoeuvre numerous metaphorical and real twists and turns in their path
UTI Mutual Fund's film shows how mothers imparted ouf first lessons in investment
The film by Hotstuff focuses on small pieces of advice given by mothers
Ashish Jadhao joins Lokmat
The senior journalist made the announcement on Twitter on Monday
Ogilvy India ECD Syed Mohammed Talha Nazim passes away
The news of his demise was shared by Divya Bhatia, Ogilvy's Group Creative Director on LinkedIn
Teas From India wants kids to make a morning cuppa tea for their moms for a change
Conceptualized by L&K Saatchi & Saatchi, the Mother's Day campaign will be launched exclusively on Facebook, Instagram and YouTube
Hindustan Times honours mothers at the frontlines of India's Covid battle
Through the Mothers' Day campaign by Dentsu, the publication focuses attention on nurses, doctors, administrators, law enforcement officers who leave their families behind to fight the pandemic
Star tells advertisers to pay only for the IPL matches played: Report
According to the report in a leading business daily, the official broadcaster has approached the sponsors with the offer to go ahead with the deal when BCCI orders resumption of the tournament
Nykaa appoints Vikas Gupta as CEO - B2B Business
Prior to this, Gupta was leading the Customer, Marketing and Digital Business verticals at Flipkart
Mother's Day Special: Working moms of the industry talk about their lives in lockdown
Leading women of the industry shared that there is no template for being a perfect mother, but there are a million ways to be a good one
Average ad volumes during 29 matches of IPL 14 grew by 2%: TAM Sports
The report is based on ad volumes for advertising across 20 Star Network channels for IPL 14 and 19 for IPL 13
Corporates put money where their heart is with CSR initiatives during Covid
From expediting oxygen procurement to rolling out vaccines to their employees, here is how companies have been supporting India's fight against Covid
How brands supporting communities battle Covid crisis will benefit in the long run
Experts opine that the brands have to be utterly careful as overt exposure or wrong promotion can rip off the authenticity, doing more harm than good
What's keeping brands from Ramadan?
Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month
Covid-19 has spread into villages too: Anurag Bhadouria, SP
Bhadouria was speaking to Kailashnath Adhikari, MD, Governance Now, during the Visionary Talk series