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Date-wise News
Soumitra Karnik quits Dentsu
Karnik, CCO at Dentsu Impact, Dentsu India, and mcgarrybowen India, announced his departure through a Facebook post on Friday
ED summons India Today Group CFO for questioning in TRP manipulation case
Reports say that the Group is yet to react to the summons
Asianet set to telecast ‘Star Singer Season 8’ starting this Saturday
Singers K S Chithra, G Venugopal, and Manjari, and music directors Sarath and Stephen Devassy will judge the contestants in the show
Eurosport India partners with New Japan Pro-Wrestling to captivate Indian fans
Partnership to include broadcast of all yearly marquee events of New Japan Pro-Wrestling, starting January 09, 2021
Yokohama OTR & ATG unveil new combined identity ‘Yokohama Off-Highway Tires’
YOHT today released a new corporate identity, a new corporate logo, that draws on the 100 years plus the legacy of Yokohama
Zee Kannada to launch Dance Karnataka Dance to showcase best dancing talent
While the viewers are excited for the display of breathtaking performances on ‘DKD,’ there has been a lot of speculation over who will be the mentors this season
TV9 Marathi unveils new look & brand positioning
The revamped identity is in line with the brand's promise of 'Kaalji Tumchi Hith Maharashtrache' (Viewer’s Concern & In the Interest of Maharashtra)
Burger King unveils new minimalistic logo
The new logo will be used on the company’s food packaging, employee uniform and signage
'It is important to remain focused on the core business for it to succeed'
Dheeraj Gupta, Founder & MD, Jumboking, speaks to Kailashnath Adhikari, MD, Governance Now, in the latest edition of the platform's Visionary Series
52% of B2C customers switch brands when they don't get personalized experience
Real-time interaction management has become an essential tool for marketers as it captures real-time consumer insights and uses them to bring personalization to every interaction— all in an instant
Movie genre sees 11% rise in ad volumes in 2020 compared to 2019: TAM Adex
As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020, while Hindi continued to lead the space
'If you have a meaningful story to tell, it will find its way to your audience'
Aanchal Jain speaks to us about featuring on 'e4m PR and Corporate Communications 40 under 40' list, future trends, qualities of a good leader, and more
Moving from AI to AI: Why it might save marketing
Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all about artificial intelligence
2020: MIB’s regulatory interventions & their impact on media
Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995, issuing advisory on gaming ads among others
Life without BARC data: Direct market feedback becomes the new yardstick for advertisers
Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers in the genre were common between the blackout period and two months prior to that