ABP changing with changing times; announces rebranding
The network is looking at an overall change in brand identity with a host of new programming scheduled for all its channels
Date-wise News
45% of top 1000 influencers in India are women: ClanConnect.ai report
Virat Kohli, Shraddha Kapoor, and Deepika Padukone emerged as the most popular influencers in the country
We stand for India, says Baggit in its #BuyIndianBuildIndia campaign
The campaign has been created by Famous Innovations
Who sits on your table?
Guest Column: Harit Nagpal, MD & CEO at Tata Sky Ltd, writes why engaging with colleagues, a couple of levels away from you, can surprise you
WPP Stella’s India chapter launched
WPP, one step closer to building a more equal, inclusive and a diverse company
Goodknight launches campaign for one-stop smart solution in Telugu
The new TVC shows that Goodknight Smart Spray is used just once for an instant and long lasting protection against mosquitoes
Jio, Facebook have become value creation platforms: Mukesh Ambani
Ambani was in conversation with Facebook CEO Mark Zuckerberg at the first-ever Facebook Fuel for India 2020 event
Marico reassures consumers with 'certificate of purity' for Saffola Honey
Customers can send an image of the batch no of the bottle to csc@marico.com to avail of the ceritifcate
Indian car transportation category sees 74% increase in UVs during Apr-Oct: Comscore
The finding is part of Comscore's six key insights on digital consumption trends across the Asia Pacific region
Radio One partners with celebrity commerce platform Gonuts to bring joy this Christmas
Gaurav Sharma, Chief Programming and Digital Strategy Officer, says, the initiative is designed to ensure maximum listener engagement and unparalleled customer experience
Prega News unveils latest campaign with mum-to-be Anushka Sharma
The brand also recently celebrated 10 years with several short films
ICC announces full match schedule for Women’s Cricket World Cup 2022
Star Sports has also announced a line-up of cricketing content leading up to the event
Ashish Dhruva named Senior Vice President, Marketing & Customer Engagement, InterMiles
Dhruva will be responsible to build on and elevate the company’s capabilities and establish a culture of excellence in all aspects of marketing.
Korra wins creative mandate for Mamaearth
We look forward to building the brand with Korra through meaningful and insightful communication, says Varun Alagh, Co-Founder & CEO, Mamaearth
Facebook celebrates the resilience of small businesses in new campaign, 'Nayi Shuruaat'
The Nayi Shuruaat film has been made by Wunderman Thompson and the campaign will run across print, digital, and television
Tata Sky launches Tata Sky Malayalam Cinema in partnership with Asianet
The service will be available to subscribers at Rs 1.5 a day
Gmail and YouTube outage caused by ‘Internal Storage Quota Issue’ says Google
Google unexpectedly faced an 'authentication system outage', which led to login issues at the user end
Open Strategy and Design wins brand strategy & design mandate for JIVA Ayurveda
The agency will support JIVA Ayurveda and its sub-brands in rebranding to suit their ethos and outlook
Dainik Bhaskar Group marks 10 years in Jamshedpur with 76-page mega edition
The Group recently set similar milestones with mega editions in Shimla, Bikaner, Indore, Bhopal, Ahmedabad, Raipur, Hoshangabad, Ujjain and Bilaspur
FIFS announces key changes in its constitution
The body announced that the changes are a result of months of research, studying various global self-governing organisations
Our immediate focus is to keep pushing new content on existing channels: Abhishek Dutta
In a conversation with exchange4media, Abhishek Dutta, South Asia Network Head, POGO and Cartoon Network, talks about the year 2020 and its recovery during festive period, and plans for 2021
'Difficult times have given an opportunity to evolve, upgrade & be resilient to change'
Tribhuwan Joshi, Brand Communication, Public Relations & CSR, Fujifilm, talks on new business strategies, altered communications, marketing interventions, festive season offerings, and more
‘The opportunity that the pandemic opened up for us was omni-channel’
As part of a special series ‘Moments Made By Marketing' powered by Salesforce, Sachin Kamat, Director, Enrich, highlights how the salon chain leverages data & technology to serve its clientele
Odisha Television FY20 net profit jumps to Rs 16.87 cr
We have been working on getting the right content mix for our channels and the popularity of each genre, says OTL MD Jagi Mangat Panda
Two months into BARC data blackout: Are news channels happy with no ratings?
The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and flaunting TRPs for both big and small networks
NBF urges BARC to name channels under monitoring and investigation for TRP manipulation
In a letter to BARC, NBF has said the decision to pause ratings without naming the specific channels under investigation has severely hurt the credibility of news channels
Atom wins creative communication mandate of Mahindra’s Krish-e
The account will be managed from the agency’s Mumbai office
How ambient DOOH rose to the occasion in a pandemic year
OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year
'2021 will be the year of continued digital transformation and engagement’
Guest Column: The never normal world will see the merger of offline and online worlds, called the 'phygital' experience, says Gopa Kumar, Chief Operating Officer, Isobar India