With a surge in usage, OTT platforms have become a very powerful source for advertisers to reach and engage new audiences. But how can brands measure the results?
The company’s domestic subscription revenue grew 2.3% on a like-to-like basis whereas advertising revenue declined by 26.3% YoY
The new committee includes names like Raghav Bahl, Sonia Singh, Jayant Mammen Mathew and Prakash Dubey among others
#SpreadingKindness campaign very beautifully narrates the message of how ‘kindness resides in all of us, we just have to find it for others’
Campaign appeals to Indians to pledge their support for home-grown apps
The song is part of ‘9XM Indiefest with SpotlampE Originals’ initiative by 9XM and SpotlampE
The digital campaign revolves around the brand’s anthem for the DGRP, #FaidaFixHai, and focuses on various features of the new plan
Announces the launch of ‘Majaa Bharatha- Season 4’ and ‘Hoo Male’
He will be responsible for ad-tech innovation, data-driven content creation, using AI/ML for insights in content & ad relevance, and seamless user experience
Guest Column: Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance Company Ltd., shares winning strategies for a brand to successfully function in the changed market
The show will be anchored and produced by Shilpa Rathnam, Entertainment Anchor, CNN-News18
The line-up has been curated in partnership with CBS News
Singh joined Republic Bharat in 2018, prior to which, he was with India News as its editor (national affairs)
The campaign has been conceptualised and created by Leo Burnett India
The channel roped in influencers and content creators – Saloni Gaur, Anubhav Bassi, Nidhi Narwal and Ansh Pandit for the campaign
The TVC has been released pan India in 10 languages
The consultancy will drive and manage the brand’s strategy both online and offline
Based out of New Delhi, Chaudhry will handle key Bloomberg Media offerings in India including digital, TV, print and events
Brands such as Toppr, Coinswitch, Oriflame, XClub by Infinix, Cartoon Network, Shopmatic have joined the clientele of the AI-driven influencer marketing platform
The campaign has been conceptualised by Spring Marketing Capital and created by Equinox Films
The brand along with WATConsult has created a quirky character to promote its Omnis range
The line-up features some of Shah Rukh Khan’s movies from the 1990s
India and Spain to lead adspend growth through 2022, says Zenith’s Business Intelligence – Video Entertainment report
IMG Reliance will represent Cricket Australia for the upcoming Indian tour, bringing on board brand partners
The campaign launched in 14 languages was the bank's first 360-degree initiative that harnessed media like TV, radio, newspapers, social media, web banners, gifs, billboards and SMS
According to the report, the medium reaches its peak during the evening and early night primetime – both on weekdays as well as weekends
Guest Column: Archana Sinha, Senior Director - Marketing, Salesforce India, writes how marketers can innovate to meet the expectations of customers in the new environment
Satyajit Deb Roy, Director - Sales, ShareChat, on driving traffic from not just Tier 2 & 3 markets but also making a mark in Tier 1 cities
The upcoming edition of e4m Upfront will explore topics on content and influencer marketing
Kartik Mahadev, Business Head, Premium Channels, ZEEL shares insights on the recently announced ZEE property that brings latest Hollywood movies in dubbed languages across ZEE’s movie channels
As per the TAM adex report, the number of advertisers and brands grew by 13% and 6% respectively in IPL 13 compared to IPL 12 for the same period
Posterscope’s OOH Mobility report has recorded a 12% mobility rate compared to the pre-COVID environment and showcases that ⅔ of people find OOH more visible currently
Industry watchers note that the new rulings, if implemented fairly, could go a long way in facilitating fair and credible financial advertising
As part of the third quarter 2020 results, Twitter has reported 14% total revenue growth to $936 million and 29% jump in Average Monetizable Daily Active Usage to 187 Million
While Rahul Shaw will be Chief Executive Officer, TV and Radio, Salil Kumar has been elevated as Chief Executive Officer, Digital; Dinesh Bhatia to be Group CEO