Minoo Phakey, Senior General Manager-Marketing, Dabur India Ltd, talks about how non-metros have grown faster than metros, the effectiveness of Print and the sequential increase in ad spends
More than 2,000 of the world’s leading publishers have chosen Taboola to implement personalized recommendations within their mobile news apps
As per the BARC data, IPL 13 registered 7.0 billion viewing minutes for 41 matches as compared to 5.5 billion viewing minutes of IPL 12's 44 matches
Under this initiative, the brand communicated the citizens' good wishes for the police force and presented them with Chyawanprash to boost their immunity
Reprise Commerce combines the organisation's traditional e-commerce media capabilities with in-depth retail expertise
The singer has partnered with the sportswear brand to launch a unisex collection of apparel called 'Drip 2'
The films will premiere this Saturday, October 31, 2020, at 9:00 PM and 11:00 PM respectively
The agency is entrusted with strengthening the company's brand position in the market
The digital campaign celebrates outstanding achievements of players at IPL 2020
Bradley and Ibal will be focused on creating and delivering solutions for clients that have the most impact with defined audiences on a global scale and enhancing audiences’ advertising experience
RCB plans to work closely with gaming companies and aggregators to integrate casual games within the RCB App
The brand has closed its Pre-Series A funding round with the cricketer
Samantha will be seen in two new campaign films around fitness and beauty
The number of daily active users stands at 1.82 billion on average for September 2020, an increase of 12% year-over-year
As per media reports, the President and MD of Warner Bros UK, Ireland and Spain will continue as an advisor till the middle of next year for the Harry Potter franchise
Prior to this, Joshi was Managing Director Havas Media Group; will continue to report to Rana Barua, Group CEO, Havas Group India
Sanjay Gupta, Country Head & Vice President, Google India, says there is a fundamental shift in viewing habits with 2 out of 3 Indians saying that they would rather give up TV than YouTube for a month
Technology and digital transformation will be the key priorities for SMB leaders post-Covid, says Sunil Jose, Senior Vice President, Salesforce India
The brand plans to go all out with its advertising with TV commercials, innovative print, mobile and digital activations
Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal will share insights on optimizing Digital with programmatic advertising
While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels
As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the numbers in April this year
Bhatt talks about the brand’s initiatives to build consumer trust and confidence in the wake of the pandemic
As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands
Jain was earlier associated with Pine Labs as the Global Head - PR and Communications & Head - Content Marketing