Vasanth & Co owner H Vasanthakumar passes away due to COVID: Reports
He was also a Congress MP
Date-wise News
Asian Paints & Madison Media take big honours at e4m IDMA 2020
Udaan Co-founders Amod Malviya, Sujeet Kumar and Vaibhav Gupta adjudged IDMA Person of the Year
Rajnish Ahuja of ABP News gets new responsibility as Head of Corporate Communications
In the interim period, the ABP Editorial team will be reporting to Sanjay Bragta and Sumit Awasthi
Akash Banerji quits Voot
Banerji was the Business Head at Voot AVOD platform
HT Smartcast’s Shri Ganesha crosses 6 lakh listens
There are 10 episodes in total and each episode is a story about one of Lord Ganesha’s avatars
T-Series sues Roposo, Tiger Global, Bertelsmann for copyright violation: Reports
T-Series has alleged that Roposo illegally extracting copyrighted songs belonging to T-Series from the phones and devices of its users
LOCAD Smart Cam Module: An end-to-end integrated location intelligence solution
The Module will offer real-time location intelligence solutions for brands and media owners
Gulzar pens ode to #NewspaperMornings depicting TOI reader’s relationship with newspaper
#NewspaperMornings is a multi-platform campaign and will engage into a dialogue with TOI’s readers
EEMA proposes SOPs to the government to re-open events industry
EEMA released the guidelines to show authorities the live sector can reopen safely after months at a standstill
Vistara's new safety video is an ode to India's rich tradition of Yoga
Vistara has developed the safety video in collaboration with its creative agency partners, FCB India
Kingfisher & InMobi curate gamified #StayAtHome challenge
Through the mobile-only campaign, the brand leveraged InMobi Audiences to spread the word about COVID precautions in the early days of the lockdown
Watch Sumanto Chattopadhyay aka The English Nut in conversation with Dr Shashi Tharoor
Chattopadhyay is the Chairman and Chief Creative Officer of 82.5 Communications, a part of the Ogilvy Group and WPP.
PR Boutiques International elects Tarunjeet Rattan as VP, Executive Committee
Among other new appointments to its executive team, the global collaborative of PR firms also announced that Lynnette Werning, of Blue Water Communications, will serve as its President
FoxyMoron promotes Prachi Bali as National Head, Client Partnerships
Bali will be reporting to Pratik Gupta and Suveer Bajaj, Co-founders Zoo Media and FoxyMoron
MoEngage named 'Strong Performer' in 2020 Mobile Engagement Automation Report
The report by The Forrester Wave states that MoEngage bills itself as an open analytics solution that can connect to any BI or SQL tool
Publicis curates ad film for Oven Story to assure that it's safe to order pizza
The production house for the film is Content Factory while it has been directed by Tarannum Pasricha
Marketers decode changing marketing mix in the digital world
Panellists Pawan Sarda, K.R. Venkatadri and Shamsuddin Jasani discussed why brands and marketers need to constantly innovate to engage with the audience in the New Normal
Lockdown gave a big opportunity to engage digitally with consumers: Suparna Mitra, Titan
The CEO of Watches & Wearables Division, Titan, shared insights on brand strategies & digital engagement post-lockdown
Apple Inc’s new privacy norms to hit online advtg: Facebook
According to FB, the iPhone operating system changes will disproportionately affect Audience Network given its heavy dependence on app advertising
Key for brands to come across as authentic, rather than opportunistic: Sapna Chadha
Chadha, Senior Country Marketing Director, Google India and Southeast Asia, spoke about digital’s impact on culture and consumer behaviour
PUMA India names Shreya Sachdev as Head of Marketing & Strategic Initiatives
In addition to her current role of heading strategic initiatives, Sachdev will now be responsible for leading creative, brand marketing and managing brand personalities
Markets upbeat as Onam festivities lift consumer sentiments
Industry players say although advertisers have curtailed spends this year they are still optimistic and looking forward to the market bouncing back
'Women have stronger need to get things done and are more willing than men to take risks'
Sukanya Chakraborty, Global Head – Corp Comm & CSR, VFS Global, speaks to us about her big win at e4m PR & Corp Comm Women Achievers Awards 2020, her thoughts on female leadership and more
Disney channel has the vote of confidence from parents: Anuradha Aggarwal
Aggarwal, Head -Infotainment & Kids, Star & Disney India, talks about their new show Imagine That
Walmart joins Microsoft for TikTok buyout
The retail giant has said that the move will help serve its omnichannel customers, and grow its advertising business and third-party marketplace
We got to rip up the business model of the past & reinvent a new one: John Sheehy
The Global Brand President of Starcom Worldwide shared insights on the tension that sits between people and brands & the emerging consumer desire lines
News viewership cuts into GEC primetime consumption across languages
As per the 11th edition of the BARC India and Nielsen Media report, viewership for movies in the last four weeks has also impacted GEC numbers, especially in Bangla, Marathi, Kannada & Malayalam
In COVID era, Facebook becomes the new battleground for political wars in Bihar & Bengal
Banning of political ads on Google and Twitter has put Facebook India at the centrestage for most of the digital political advertising in the last three months
We need to embrace this uncertainty as we go ahead: Amit Syngle, Asian Paints
Amit Syngle, MD & CEO, Asian Paints, addressed the topic 'Navigating uncertainty through marketing and digital transformations'
Budweiser calls for creative pitch in India
It is also learnt that the agencies in question are required to have considerable global exposure