Dangal launches digital campaign to increase awareness on mental health
The social media campaign urges viewers to stay positive during the current situation
Date-wise News
Zee5 unveils its new brand campaign 'Atrangi Dekho. Atrangi Raho'
‘Atrangi’ celebrates eccentricity of audience choices pertaining to their life decisions and content that they consume
IdeateLabs appoints Porus Jose as Chief Creative Officer
Sajid Dadarkar and Ashwini Vyas have both been appointed as Senior Creative Directors
The future of media is in storytelling: Industry experts
Marketing & advertising leaders discussed ideas and novel concepts on the second day of #MediaNext 2020 which focussed on Digital Advertising & Brand Communication
Top IPL teams make TikTok debut
Sunrisers Hyderabad, Chennai Super Kings, Delhi Capitals, Kings XI Punjab and Rajasthan Royals have joined the platform, keeping their fans entertained during these difficult times
Discovery Plus releases music video celebrating ‘Wild Karnataka’
Grammy Winner Ricky Kej remixes a mesmerizing musical
Hike ropes in Seema Chawla as VP & Head of Marketing
Prior to this Chawla was VP Marketing at Hotstar International
Taj named India's strongest brand by Brand Finance
In Brand Finance's coveted ‘India 100 2020’ report, Taj achieved a brand strength index score of 90.5 out of 100
Emami partners MAD Influence for its #NavratnaCoolChampi campaign on TikTok
The campaign included multiple influencers encouraging viewers to participate in the three-day-long challenge
MakeMyTrip sends out a ‘Message of Hope’
The film has been crafted and developed in-house by MagicCircle
The Zoom Studios launches Intertainer 2020
The contest is a digital hunt for the best entertainers on the internet
GoQuest Media acquires MX Player Originals for worldwide distribution
GoQuest Media will get the rights for Queen and Ek Thi Begum
Google boots ‘Remove China Apps’ from Play Store
The app clocked more than five million downloads since it was introduced, riding on the anti-China sentiments in the country
News top spender on programmatic video ads in India for Q1 2020: InMobi report
According to the platform's latest report on programmatic video advertising, India has seen a 7% increase in video ad spends since Q1 2019
Adobe appoints Nitin Singhal as Head of Digital Experience Business in India
Singhal will be reporting to Ben Goodman, Head of Digital Experience, APAC, Adobe
Sonu Sood joins Pepsi ‘Salaam & Namaste’ campaign
Sood joins Pepsi brand ambassador Salman Khan who kicked off the digital-forward campaign last week
TikTok records 22.38 million downloads from India in May
With more than 111.9 million installs worldwide, the app has recorded a two-fold growth year-on-year since May 2019
Facebook employees ‘walk out’ protesting inaction against Donald Trump’s post
CEO Mark Zuckerberg had defended Facebook's stance stating the institution’s ‘commitment to free expression’
iTV Network’s Neeraj Soni to take additional charge of Group’s HR duties
Soni, who has been with the Group for 7 years, at present is President Distribution
YAAP Digital ropes in Manoj Pandey as Creative Director
Pandey has earlier worked with agencies like Ogilvy & Mather, Weiden+Kennedy, SapientNitro, and brands like Nike, Unilever and Coke
Edelman lays off 390 employees to ‘maintain financial security of business’
CEO Richard Edelman has said in an internal communication that the PR agency will have to go for pay cuts between 5-20%
Saregama strikes global licensing deal with Facebook
Facebook & Instagram users can now add music to posts and stories
Hotstar’s Ipsita Dasgupta joins Apple as Country Manager, India - Streaming Services
At Hotstar, Dasgupta was President, Strategy and New Ventures
'To make online readers pay, we need to separate news from native commercial content'
Shivendra Gupta, EVP, Business Standard, explains their paywall model, the challenges that they faced in implementing it, and the way forward
As ad volumes on TV tick up, broadcasters hopeful revenues too will follow soon
Most prominent players believe the industry will bounce back in two-three months
e4m India Brand Conclave: 'Hyper-local content ruling regional media during lockdown'
On the panel - B Srinivasan, Vikatan; Puneet Singhvi, Network18; Divya Bollareddy, Sakshi TV; Vignesh Vellore, The News Minute; Boby Paul, Manorama Online; with Rohit Raj of The Glitch as moderator
Mitron removed from Google Play Store over 'copying' allegations
Multiple investigations revealed that Mitron, down to its source code, was the exact copy of another Pakistani app called TicTic
1 Year of Modi Govt 2.0: MIB works on strengthening broadcast system & OTT self-regulation
Apart from Prakash Javadekar’s initiatives like the Fact Check Cell, MIB has handed out some key ratifications that will have a significant impact on the media and entertainment industry
Ex-Yatra.com CMO Mudit Shekhawat to start his own venture
Shekhawat quit Yatra.com several months ago, however, the company is yet to find his replacement
It's time for brands to be salient, but not silent: Arun Narayan, Titan
Narayan, AVP Category, Marketing & Retail, Tanishq, Titan Company Limited, reveals that the brand is witnessing pent-up demand and has received bookings even during the strict country-wide lockdown
Imagination, trust, collaboration will drive relationship between customers & marketers
Guest Column: Sameer Saxena, Director – Strategy Marketing, Group Legrand India, writes how collaborating with consumers leads to trust, which in turn leads to more value for the brand
Nestle proposes extending CMD Suresh Narayanan’s tenure till 2025
Narayanan's present five-year tenure ends on 31 July 2020
Is airport OOH ready for take-off as domestic flights resume?
Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back
TikTok donates Rs 5 Cr to Swades Foundation & CRY
The donation is a part of TikTok's #EveryViewCounts campaign that encourages users to participate by watching live sessions