Date-wise News

As part of the collaboration, Airtel Thanks customers will get FREE unlimited access to ZEE5’s premium catalogue

e4m Desk May 4, 2020 7:26 PM

Marico's operating margin for the India business has improved to 22.8% in Q4 FY20 as against 21.5% in Q4 FY19

e4m Desk May 4, 2020 6:51 PM

The social media network brought on board stars from around the world for its ‘I For India' concert, raising over Rs 4 crore for frontline workers and those impacted by the COVID-19 pandemic

e4m Desk May 4, 2020 5:57 PM

Its recent telecast on DD has set a record of becoming the most viewed entertainment programme globally with 7.7 crore viewers tuning in on a single day

e4m Desk May 4, 2020 5:07 PM

The service was officially launched on 1st May 2020 at 6:00 AM and the viewers can enjoy the live on Facebook

e4m Desk May 4, 2020 4:49 PM

The company has ramped up production to ensure supply that will help meet increasing consumer demand

e4m Desk May 4, 2020 4:48 PM

Directed by Anurag Basu, the PSA features celebs, which includes Virat Kohli, Sara Ali Khan, Ayushmann Khurrana and Kriti Sanon

e4m Desk May 4, 2020 4:07 PM

For the first time, the selection process of KBC will be conducted digitally, through SonyLIV

e4m Desk May 4, 2020 3:47 PM

Online shopping is the only digital activity that is poised for growth post lockdown

e4m Desk May 4, 2020 3:14 PM

Nabendu Bhattacharyya, CEO & MD - Milestone Brandcom, will spearhead the initiative aimed at future-proofing the group along with working closely with other DAN markets to strengthen its capabilities

e4m Desk May 4, 2020 3:10 PM

The TV rating body said that this change will allow for more direct comparison between genres and align with common measurement best practices

e4m Desk May 4, 2020 2:54 PM

With more consumers turning to online financial services over brick and mortar locations, Google has identified an increase in personal loan ads with misleading information on lending terms

e4m Desk May 4, 2020 2:38 PM

The show will air daily starting from May 4 from 7-9 PM

e4m Desk May 4, 2020 1:37 PM

Singh was the Chief Revenue Officer and Business Head at ZEE5 India

e4m Desk May 4, 2020 12:50 PM

M&E firms that take advantage of emerging or already built digital capabilities will be in the best position to emerge as leaders in the post-COVID-19 era, says the report

e4m Desk May 4, 2020 11:49 AM

Based out of Gurgaon, Sharma will lead the company’s global digital ad monetization efforts across platforms

e4m Desk May 4, 2020 10:56 AM

Manasi Narasimhan, VP and Head Marketing & Communications South Asia, Mastercard, says marketers will need to protect brand reputation and incorporate privacy & security in brand building

Manasi Narasimhan May 4, 2020 9:31 AM

At the e4m e-Conclave, panellists Vikram Sakhuja, Prathyusha Agarwal, Vivek Sharma & Ashish Pherwani discussed the impact of the pandemic on media & entertainment industry in India

e4m Desk May 4, 2020 9:18 AM

Nagesh Banga, Deputy Country Manager, BIGO LIVE, talks about plans to make the app as localized as possible to cater to the growing demand for social media platforms in India today

e4m Desk May 4, 2020 9:17 AM

Experts weigh in on why brands in the space are increasingly investing in advertising dollars in order to reach out to the captive audience  

Misbaah Mansuri May 4, 2020 9:12 AM

In today's edition of 'Beating All Odds', Anand Chakravarthy, Managing Director, India, Essence (GroupM), speaks with Naziya Alvi Rahman, Editor of exchange4media

Naziya Alvi Rahman May 4, 2020 9:10 AM

This investment values Jio Platforms at an equity value of Rs 4.90 lakh crore and an enterprise value of Rs 5.15 lakh crore

e4m Desk May 4, 2020 9:01 AM

In the e4m webinar Avinash Pandey, CEO, ABP News Network, shared how brands can connect to consumers through news channels during a time of crisis

e4m Desk May 4, 2020 8:58 AM

From upskilling to bonding with clients, millennial-led PR firms are taking all the necessary steps to ensure work goes on as usual even during these trying times

Nafisa Shaheen May 4, 2020 8:51 AM

Nitin Chopra, Industry Head, E-comm & Retail, Facebook India, tells us how Instagram has now become an ideal place for brands & influencers to create effective yet empathetic content for consumers

Christina Moniz May 4, 2020 8:45 AM

Industry players are now unanimously questioning the timing as well as TRAI’s locus standi to interfere with a privately-run body like BARC that doesn’t serve consumers

Naziya Alvi Rahman May 4, 2020 8:23 AM