The content marketing strategy built brand affinity with two successful seasons of the bespoke lifestyle web series, You Got Chef’d, and Brochara, a fresh take on male friendships
The film, a montage of doors being shut, was created via crowdsourcing; the agency’s members all over India were asked to contribute videos of doors in their homes being shut
The campaign received an overwhelming response with more than 112978 impressions and 112856 likes
According to Indian Federation of Sports Gaming, the number of users have grown from 2 million in 2016 to almost 90 million in 2019