Times OOH establishes foothold in Delhi with train branding media on Pink Line
Times OOH has got 9 years of exclusive train branding media rights at Pink Line
Date-wise News
Colors Tamil set to break stereotypes with new show, Uyire
Uyire will air on Colors Tamil from January 2nd, Monday to Saturday at 9:30 PM
Tatvic Analytics bags digital marketing mandate for upGrad
Tatvic Analytics will strategize and implement data-driven marketing campaigns over upGrad's digital channels and programmatic space
Star to launch 3 channels on Feb 1 & one on March 1
As part of a rebranding exercise, Movies Ok will be renamed as Star Gold 2
Preeta Mathur named Group Creative Director at 82.5 Communications
Prior to this, Preeta has been associated with big names in the industry, such as Storytellers, DDB Mudra and JWT
Network18 elevates Azim Lalani as COO, Brand solutions & Convergence at Network18 Digital
Prior to this, Lalani was Business Head - English News Cluster – Firstpost
100 billion private messages were sent on New Year’s Eve worldwide: WhatsApp
In India alone, WhatsApp users sent over 20 billion messages on December 31, the messaging platform has said
TRAI releases Consultation Paper on Net Neutrality issues
The objective of this Consultation Paper is to deliberate the issues related to traffic management practices and the Multi Stake Holder body with respect to Net Neutrality
Three trends that will mark the digital transformation in 2020: Harikrishnan Pillai
Guest Column: Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares insights on the trends that will dominate the digital space in 2020
In 2018 & 2019, advertising in magazines was highest in June: TAM AdEx
According to the TAM AdEx report on advertising in magazines, the services sector is on top with a 17% share, followed by personal accessories sector at 10%
ZEE5 all set to boost its Digital Original Films stock in 2020
Aparna Acharekar, Programming Head, ZEE5 India, says while digital films are a part of the platform's content strategy, their focus this year will also remain on their original web series space
Sportstar Aces Awards to celebrate stars, future stars & silent partners of sports
The second edition of the Sportstar Aces awards will be held on January 13 in Mumbai
2020 is the year of Integration and Personalisation in OOH: Alok Jalan, Laqshya Media
The MD of Laqshya Media Group, Jalan shares insights on their recent campaigns, in-house measurement tool SHARP and predictions for 2020 in OOH
Content designed for Indian kids will be the next big trend for 2020 - Prashanti Malisetti
Prashanti Malisetti, Founder and CEO, Pixel Pictures, says there is a huge access gap between kids in India and the West in terms of information, non-institutional learning and entertainment
NTO 2.0: Some key channels may go back to being FTA, say experts
According to analysts, the fresh set of amendments to the TRAI tariff order is yet another disruptive move for broadcasters
Twitter brand campaigns that made an impact in 2019
Here's a look at some of the best brands on Twitter and how they stood out in their respective categories