The promotions of the film were through an in-app engagement campaign #DontBeShyAgain and a ‘first-of-its-kind filter’ for users. The campaign clocked more than 550 million views on the platform
Created through a collaboration between Logicserve Digital and mCanvas, the ad is uses real-time weather API and augmented reality, informing users of the Air Quality Index in their vicinity
The podcast will be available on the RED FM app. RJ Saurabh will host the show featuring prominent personalities like Sri M, Sadhguru, Arnab Goswami, Rajat Sharma, Vinod Dua, Atul Kasbekar and more
Airing shows like The Chargesheet: Innocent or Guilty, Rangbaaz Phirse, Ragini MMS Returns Season 2, Karoline Kamakshi (Telugu Series) & the direct-to-digital premiere of the film Line of Descent
Findings by Comscore reiterate India’s love for news even in the online world, Aaj Tak tops Hindi news consumption and DailyHunt is the leading news aggregator, Network18 tops video news category
Maestro Ilaiyaraaja has never composed anything for a corporate entity. It is the world's first. The tune was composed by the maestro at Prasad Studios, Chennai & BangInTheMiddle conceived the brief
The pitch process that reportedly kicked off a couple of weeks ago is part of the company’s annual global review; Initiative of IPG Mediabrands is the incumbent agency
A session chaired by Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, LeoBurnett India saw industry experts shed light on the formula to make a brand successful in the present market
The show was launched with a view to spark conversation around meaningful lyrics and encouraging independent artists. Legendary singer Asha Bhosle spoke about voice in the premiere episode of the show
The show was launched with a view to spark conversation around meaningful lyrics and encouraging independent artists. Legendary singer Asha Bhosle spoke about voice in the premiere episode of the show
Vaishali Banerjee, MD, Platinum Guild India Pvt Ltd, spoke about the journey of Platinum Guild India and maintaining relevance with the emergence of technology & the young consumers
A panel discussion chaired by Ashwin Padmanabhan, Head, Trading and Partnerships, GroupM, had media buyers from across top brands who said advertising on TV & digital go hand in hand
A session chaired by Partha Sinha, Vice Chairman & MD, McCann Worldgroup India, highlighted the importance of word-of-mouth & how people are believing each other more than brand messages
At exchange4media India Brand Conclave, Benedict Gordon, CEO-Asia, Superunion hinted that brands must engage with consumers by building experiences that go beyond the product
Eswar, Senior Vice President and Managing Director, RB Hygiene & Home, South Asia, Reckitt Benckiser, delivered the keynote address at the conclave on ‘Building Brands Across Cultures Globally’