Having served at Hollister Co., as a Senior Vice President, Global Marketing in the recent past, Michael Scheiner brings over 15 years of experience to lead Tommy Hilfiger’s global marketing division
The campaign will be amplified on digital and social with interactive games and GIFs
The line-up will include movies like The Avengers, The Amazing Spiderman, Guardians of Galaxy, Moana and Finding Nemo
The agency already handles the mainline creative work for the 3 brands
Profit After Tax up 327% to Rs 51 crore
This innovative campaign conceptualized by Clevertize, a digital marketing agency will showcase the acceleration of both cars, the Tigor JTP and Tiago JTP from 0-100kmph in less than 10 seconds
Google has said in its annual report that its advertising business accounts for nearly 28% of its revenue
Mehta brings with him over 20 years of experience in the premium spirits industry to now lead the India operations of the luxury spirits company with a portfolio of award-winning brands worldwide.
A solution to your gifting dilemma this festive season, to celebrate the good times in the company of family, friends and retro music.
The celebrations were also broadcast on Zee Media's TV & digital platforms - Zee News and Zee Business channels
Prior to this, Sharma was with iCubesWire as Chief Growth Officer
The online brand specialising in premium quality products has entered the Indian offline retail space
According to reports, Google India's profits increased during FY19 by 16 per cent to Rs 473 crore
IPG’s organic growth stands at 1.4% compared to 5.4% in same quarter last year
Singla, Founding Managing Partner of Astrum, talks about his journey in the public relations industry and the future of the sector
The MG ZS EV is slated to be unveiled in India in December 2019
Revenue from television broadcasting stood at Rs 142.2 crore compared to Rs 140.2 crore in the same period last year
Kay Beauty is created by Katrina with a vision to deliver high-performance, long-lasting, makeup products that also care for the skin
Commencing at 6 AM, the special programming aims to bring the latest trends, most accurate seat tally, fastest reactions and a 360-degree view of the results
Snapchat’s parent company Snap posts 50% y-o-y increase in revenue to $446 million
The event was organised by the Mathrubhumi News team with the support of Redmic events
The streamer will reportedly use the fund for content acquisitions, production and development, capital expenditures, investments, potential acquisitions
The account was previously handled by Merkle Sokrati
The festive season in India is a perfect chance for brands to drive business with attractive offers and user content on social media, say industry experts
TV industry also wants Sunil Lulla to strengthen measurement on broadcast in the wake of NTO and ensure unlocking of the true potential of viewership data
Anuj Rustagi, COO - Chocolates, Confectionery, Coffee & New Categories, Food Division, ITC Ltd, shares insights on launch of Fabelle Trinity - Truffles Extraordinaire and using digital to promote it
The CEO of Nykaa Beauty talks about the launch of their Kay Beauty brand, its marketing strategy, use of influencer marketing and more
Toby Jenner, Global Chief Executive Officer of Wavemaker, spells out his mandate for the agency’s South Asia CEO Kartik Sharma on his maiden visit to India after assuming his new role in September
Diwali being the most prolific jewellery retail season, brands are going the extra mile to cash in on the festive consumer sentiment
Industry experts share insights on how User Generated Content on digital platforms can serve as word-of-mouth for brands and how they should manage such conversations to create an impact