ABP initiated a campaign on Twitter with hashtag #SBS15 and #EntertainmentJahaTakSBSWahaTak to connect with their viewers and thank them for their support
Consumers can opt for channels like Zee TV, Zee Marathi, Zee Bangla, Zee Kannada, Zee Telugu & Zee Sarthak at attractive value during the festive season
The development underscores the tough economic environment advertising agencies face, especially due to competition from Google and Facebook, and clients tightening their budgets
The activity was conducted at two traffic junctions of Kochi and Trivandrum where Kerala police personnel and student police band interviewed commuters when signals turned red
Amitabh Bachchan has over 15 brands from 12 categories in his kitty, including Dr Fixit, Cadbury, Navratna Oil, Gujarat Tourism, Dabur, Kalyan Jewellers, ICICI Prudential Life, Tanishq & Pepsi
Gudur, Business Head, Zee Telugu & Zee Cinemalu talks about the channel’s 3-year journey, the relevance of movie channels during the OTT age and the future of movie channels in the Indian market