With digital being the next growth driver for the company, ZEE’s Digital Entertainment Platform - ZEE5 has established its position with a strong line-up content
The latest Global Ad Trends study, by WARC, reveals that television is still the preferred ad medium for sectors like soft drinks and the food industry
The launch of the cleanliness campaign coincides with Mahatma Gandhi’s 150th birth anniversary on October 2
The movie features Mithun Chakraborty, Naseerudin Shah, Shweta Basu Prasad, Pallavi Joshi, Pankaj Tripathi and Mandira Bedi
Beginning with its 20th anniversary celebrations, SmackDown Live will become Friday Night SmackDown and air, live & exclusive, on SONY TEN 1 and SONY TEN 3 channels every Saturday
Rainshine will collaborate with All Things Small and FirstAction
The awards will be telecast on Zee Tamil Television on October 5, at 5 pm
The short film will be promoted through the CPIL website, social media assets, YouTube & other publisher sites
The brand has planned a media mix campaign, incorporating out-of-home and radio to generate awareness and brand recall
Carvaan Mini Legends - Assamese comes pre-loaded with 351 super hit songs and offers other power-packed features like AM/FM, Aux, Bluetooth and USB
The activity, where McDonald’s asked food lovers to dedicate songs to its menu, was conceptualised by 22feet Tribal Worldwide
The line-up will feature Indian players like Diksha Dagar and Vani Kapoor
Some of the recent wins include Godrej Interio, Oppo, Myntra, Shell, Times Internet, Zee 5, Kaya, Linc Pens & HDFC Mutual Funds
The association will help Dineout to enable reservations and offers for consumers via Google Maps
Jaideep Shergill, Founding Partner of Pitchfork Partners, shares his journey in the PR industry, setting up Pitchfork Partners and the future of the firm
The account will be handled out of the agency’s Mumbai and Gurgaon offices
Festive discounts have pushed up the sales, say media reports
The four 10-second Thumbstoppers have been conceptualised by Mirum India, the creative and media partners for Bertolli
Other cricketers associated with Team CEAT include Rohit Sharma & Ajinkya Rahane
The platform has original web series, feature films, short content, social videos on lifestyle, and cinema offered in Indian native and foreign languages
Rogers is currently Chief Executive Officer of Sainsbury’s Argos. He will join WPP in early 2020
Radio Mango has collaborated with Kerala Police, Thrissur City, and certified medical practitioners for a social experiment called Radio Mango Heart Heroes
The study, released by IMI and IFPI, is bullish about the growth of digital music industry in India
Before this, Nair had been with Alt Balaji as the COO
Marketers and brands leverage viral social media content to enhance audience engagement, say industry experts
On her first trip to India, Rafferty, CEO of Ketchum, shared insights on PR strategies for digital vernacular platforms in India and plans for the Indian market
Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, tells us about betting big on digital, expectations from the festive season and brand campaign with Katrina Kaif & Amitabh Bachchan
Industry heads say it is time for brands to work on content using Voice assistants and use them to find ways to connect with consumers
Shaji, Chairman and MD of Kerala-based digital retail chain MyG, spoke about the brand’s journey so far, their advertising budget and bringing actor Mohanlal on board as brand ambassador
Srinivas Rao, Senior Vice President-Marketing, says the retail fashion brand conglomerate targets to reach the 100-store milestone in two years