Vyoma Media will aim to build on the massive affinity towards the TVS brand by engaging consumers through their smart dispays at ticket counters across the Kolkata Metro and Bihar railway stations.
Rajesh Gangwani, former head of JWT Mumbai, has moved on to explore other avenues, Kundan Joshee takes over from Tadepalli as the head of JWT Bengaluru
Adfactors PR has been tasked with leading strategic communications and provide integrated solutions for the company’s corporate reputation and brands in India
Apart from Vivo, Star has roped in Thumps Up as ‘powered by’, Bajaj Electricals, Honda & Tata Motors deshketruck as ‘associate’ sponsors and RR Kables as ‘broadcast’ sponsors.
Director, Facebook – India and South Asia, talks about Facebook’s offerings to several brands & advertisers that help them achieve their desired objective be it brand imagery or brand sales
Integration is key, because you cannot make content & data work together unless you create a structure. Fortunately, at Havas our scale, size and less silos, make it a lot easier, the duo shared in a candid conversation
10 SPN channels, which have 97% viewership, are still available on Tata Sky, claim sources in Tata Sky. Sources in SPN say they are open to negotiations if Tata Sky is willing to renegotiate.
A grand jury of 13 marketers led by Harit Nagpal, MD and CEO, Tata Sky, held a day-long deliberation to choose the most deserving agencies and agency heads
At The Maddies this year, the all-day mobile marketing conference will see a host of speakers from Dentsu Aegis Network, Pizza Hut, Uber, Kraft Heinz, Bajaj Corp, Vodafone, and more
Strategic Planner, IKEA India on the relevance of content marketing in the success of an organisation and key performance indicators for a content marketing campaign