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Moving the corporate sensitization conversation from Pregnancy to Post Pregnancy, the brand is now creating a conversation around the much serious issue of Postpartum Depression
As a part of the mandate, SoCheers will manage the entire digital duties for Wok Express which includes social media management, digital engagement and strategy and will help drive business objectives
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Gozoop is responsible for launching the creative campaign on a multi-channel digital platform for the nation’s singing heartthrob Arijit Singh.
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The six-episode show, curated by management guru Gurcharan Das will see leading business historians and academicians exploring the most fascinating stories from India’s economic past
This is Das' first venture into the broadcasting sector, after having close to 20 years in the media and advertising field.
As its communications partner, Publicis India would assist in redefining brand strategy, positioning and related brand guidelines and also in the conceptual development and execution for projects as defined by mediums such as literature, marketing collateral. events, video assets among others.
Custom API integration auguments media network's audience measurement platform (AMP)
The Telecom Regulatory Authority of India (TRAI) said in its recommendations on “Ease of Doing Business in Broadcasting Sector”, released on Monday, that it was necessary that “the processes which are inefficient and obsolete should be re-engineered”.
Address your questions at ASK THE DOCTOR to interact@exchange4media.com or to sandeep@goyalmail.com
Launched in June 2014, the channel has been in the top five channels in the lifestyle genre. In a conversation with Exchange4media, Swati Mohan, Business Head, Fox Networks Group shares the insights on re-branding, the strategy and the new content line up of the channel.
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Ram Madhvani, Partner and Director, Equinox Films reminiscences about his experience of working with the late legendary actress Sridevi for the Lux campaign in 1996 and why working with her was a dream.
After taking on print and outdoor, ZEE5 will soon go full throttle with their 360-degree-marketing campaign touching upon social media, digital, radio and television
The future is networking. Complexity of organizational structures is not a solution to the inevitability of embracing external networks. Many terrifying corporate dinosaurs will meet this inevitability tragically. Darwin is about to catch up!
In conversation with exchange4media, Sunil Vasudeva, Director, Pioneer Publicity, shares his thought on the current status of the OOH Industry, accountability and the company's growth plans
Star India re-imagines how the country will experience the Vivo IPL 2018 by putting fans at the heart of the experience and leveraging the power of localization and technology
Shinde who has been associated with Punjabi Entertainment and the media industry for nearly two decades has stepped down from her role.
Johnnie Walker is rolling out a female version of its iconic logo in an attempt to draw women towards scotch and promote gender equality