The channel will air different moods of love songs with soft romantics, peppy love dance numbers, romance of the superstars, the new age love songs, and many more.
In an attempt to attain optimal reach for this new product variant on Valentine’s Day, Carat has collaborated with Snapchat to create India’s first ‘National Snapchat Lens’ for Cadbury Dairy Milk Silk.
The company has marched ahead with steady growth, and owns properties from various formats of media such as television, radio, magazine, outdoor, cable and digital
Apart from being the most expensive show in the television history, the fact that the IP of this drama remains with the producers, makes it a differently treated project.
During the exchange4media News Broadcasting Awards held recently, senior editors felt that social media and unedited internet news will overshadow traditional newsrooms.