TLC emerges as leader in lifestyle genre: BARC Wk 45
TLC was followed by Living Foodz at the second spot while Fox Life was placed third according to BARC ratings
Date-wise News
Cleartrip Becomes Official Travel & Hospitality Partner For Minerva Punjab FC
Cleartrip Local will be the exclusive ticketing partner for all I-League home matches for the Chandigarh club
EPIC TV turns 3
EPIC is set to add a host of new shows beginning with the soon to be launched Sharanam – narrated by Bollywood actress Juhi Chawla
Viju George named MD of 20:20 MSL in India
George will assume charge effective January 1, 2018, while continuing his current responsibility as India Managing Director of Publicis Consultants Asia
Sports Tak crosses 1 lakh subscribers on YouTube
Sports Tak the recently launched digital sports channel under the umbrella of Mobiletak.in has crossed over 1 Lakh subscribers on Youtube
Howl wins the digital mandate for Baadshah gaming
HOWL - The incumbent E-Comm and Digital Agency, has been recently assigned the digital duties for Baadshah Gaming, a one- of-its-kind online portal that offers Poker, Fantasy League and Rummy under one roof
Flags Communications bags Marketing mandate for Minimax Metals & Plywood
Flags Communications, one of the leading Marcom Agency in the country has been assigned the marketing-communication mandate of Minimax Metals & Plywood
ITC calls for a consolidated media and digital pitch
The account size for the same is approximately Rs 60 crore
Increasing spread of fake news on social networks will strengthen print: Shreyams Kumar, Mathrubhumi
Reliable journalism and trusted news source represents a business opportunity. Public worry over the increasing spread of fake news in social networks will strengthen the print medium in the coming days, believes Shreyams Kumar, Joint MD of Mathrubhumi
Unilever’s David Porter and iProspect’s Ruth Stubbs are First Two Jury Heads for 2018 APAC Effie Awards
Porter is the VP of Global Media at Unilever Asia, Africa, Middle East, Turkey & Russia; as the Global President of iProspect, DAN, Stubbs is responsible for the global iProspect proposition, business growth strategy and brand development across 55 markets and 91 locations
BARC Week 44: What boosted slots viewership for ABP News and Republic TV?
The telecast of ‘Kaun Banega Mukhyamantri’ and interview of Financial Minister Arun Jaitely on ABP News and Republic TV respectively, spiked the slot viewership according to BARC Week 44 ratings
E-commerce business is set to double by 2020: Andrew Humber, Webscale
Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation
Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle
Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more
Alia Bhatt & Varun Dhawan go into space for 2nd instalment of Apcci campaign
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The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean
ISL is back, Kingfisher is on the back of the jersey of Bangalore FC and FC Goa teams
The King of Good Times, Kingfisher premium today announced their association with FC Goa and Bengaluru FC
The Glitch bags Digital Mandate for HUL’s Fair & Lovely
The account will be handled out of The Glitch, Mumbai
R K Marble appoints iCubesWire as Digital marketing agency
R K Marble operates globally and has established itself as the market leader in marble mining, processing, research and technology development since 1989
CERA appoints Publicis India to handle full-service mandate
The mandate will be handled by the Delhi office of Publicis India and was won after a multi-agency pitch
Social media is a top priority for marketers today: Vivek Patni, Director, Wonder Cement
Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face