The numbers will be any broadcasters delight as PSL is finalising a media rights partner for the second season, which has an enhanced budget for the league marketing, media activation, fan engagement and broadcast production
The robust research was conducted across 16 cities and 10,000 brands across categories. TRA research partnered with the Indian Statistical Institute – ISI and Tata Institute of Social Sciences for this annual brand study
Turner’s internationally loved Cartoon Network characters, including Ben 10, The Powerpuff Girls and Adventure Time will be part of Amaazia’s amusement park section
With a team of 700+ professionals, lead by Kartik Sharma, Managing Director -South Asia, the agency is all set to create waves across the Indian market from Nov 9
Broadcasters give positive reaction to TRAI's latest directive calling out the measurement of watermarked channels which are also on landing pages by BARC as unfair
The telecast of T20 and ODI matches between India and New Zealand on DD National and Star Sports 1 Hindi gained maximum viewership in Hindi GEC and sports genre
Based in MullenLowe Group’s new Singapore office, Mathur will report to Vincent Digonnet, APAC CEO, MullenLowe Group and Helen Bell, MullenLowe Group’s Global COO, Unilever
Industry experts believe that no matter what the provocation, IndiGo staff could have dealt with the manhandling situation at Delhi airport with sensitivity
One year down the line ,the reporting on demonetization has witnessed quite a shift. The media has realised that it reported and predicted too much, too soon