Devendra Chawla to join Walmart India as EVP & COO
He will spearhead merchandising, marketing, and omni-channel functions.
Date-wise News
Nalinikanth (Nal) Gollagunta appointed President & CEO of GE Healthcare, India & South Asia
Nal joins GE Healthcare from Cisco where he was the Country Head and Managing Director, Enterprise Sales – India and SAARC region.
Jab SRK met Amar Ujala
Superstar gave a candid interview in Amar Ujala to promote his new film
Laqshya Solutions creates outdoor campaign for Epic TV Channel’s new shows
The primary objective of the campaign was to gain maximum TG exposure and build high awareness about the channel and its offerings
Insecticides (India) is Associate Sponsor of Haryana Steelers in Pro Kabaddi League
The partnership as the sponsor of the Haryana team reinforces Insecticides (India)’s commitment to supporting sporting activities in India and engaging with youth
POKKT bolsters its global leadership team
Siddharth Kelkar, Shrikant Rajemahadik, Wayne Li and David Zenna, along with Abdul Wahab roped in to drive greater growth and scale
Hyperspace India elevates Arti Singh to VP- National
She will be responsible for Hyperspace’s end-to-end service sphere, providing comprehensive retail and shopper marketing solutions to clients
Hindustan Coca-Cola Beverages elevates Dinesh Jadhav
He is now Executive Director and Head of Supply Chain
InCred ropes in Rahul Dravid as its brand ambassador
The company plans to work closely with Dravid on its marketing strategy through various online and offline marketing platforms
Grey Group announces leadership appointments
Michael Houston promoted to Worldwide CEO; James R. Heekin III remains Executive Chairman
SVF wins at NABC - IBFA and Mahanayak Samman 2017
Wins a whopping 11 awards in various categories Wins a whopping 11 awards in various categories
Dishum International Bhojpuri Film Awards hoist Bhojpuri flag in London
The show is being marketed with a 360-degree campaign including Outdoor, Television and Print Media
Tushar Pal joins Law & Kenneth Saatchi& Saatchi as ECD
He has over 15 years of experience across agencies such as Lowe Lintas, DDB Mudra, Ogilvy and FCB Ulka
Innovations and coming up with new product ideas is the way to drive growth: Sachin Dingankar, Zydus Wellness Group
Sachin Dingankar, Head of Marketing, Zydus Wellness Group tells us why their products are market leaders in their respective categories
Discovery-Scripps merger will control 20% of the US's ad-supported Pay TV audience
Discovery is betting to up its advertising revenue with its latest acquisition of Scripps Network Interactive with the latter having a coveted group of advertisers
Guest Column: Basics of choosing the right influencer for your marketing
Consolidate budgets and utilise them for a Class A, subject expert influencer, which will lend the asset or engagement a greater lifetime value, says Abhishek Gupta, Founder and CEO of Sterling AG
Go-to market capability drives results: Dr. Alok Bharadwaj, MD, CreoVate Transformation
Dr. Bharadwaj speaks to exchange4media on the leadership turf of building strategies and scaling up operations with powerful go-to market architectures and embedded hi-impact execution capabilities
We leverage every possible medium to market ourselves: Vivek Zhang, Vivo
In an exclusive interview with exchange4media, Vivek Zhang, CMO, Vivo India, spoke about the company’s India game plan, association with leading sporting leagues and more
Google makes publishers an offer they can't refuse, maybe
Google is reportedly offering publishers more control over ad sales on Youtube as well as their own websites if they choose to use YouTube’s backend video player, though the model is yet to reach Indian shores
Game on: How much is PKL worth? Rs 200 crore?
Kabaddi generated Rs. 122 crore in 2016, up from Rs. 48 crore in 2015
SRK-Anushka starrer Jab Harry Met Sejal ropes in big brands
The much-anticipated SRK-Anushka movie is slated to release on August 4, 2017 and has attracted some of the biggest brands to associate with it. These comprise of potential brands that carry forward the theme of the film like Cox & Kings, Twitter and TBZ among others.