TRAI mandate on multiple LCNs major victory for NBA: Ashish Bagga
The TRAI has issued a mandate against Multi System Operators regarding usage of multiple LCNs, as per reports
Date-wise News
Flashed Yesterday: GroupM announces portfolio reorganisation; Maxus, MEC merged
Maxus will continue to operate as an agency brand in India with the support of the newly formed global agency as well as the GroupM network
DesiVDesi launches healthy snacks made using solar technology
DesiVDesi aims to combat unhealthy snacking patterns as well as empower farmers to earn better revenue margins
Aditya Birla Group appoints Publicis India as creative agency for Linen Club
The account was won following a multi-agency pitch. The brand will be managed by the agency's Mumbai office
ZEE's Hindi entertainment channel, Zindagi, to move to OTT platform, OZEE
The aim is to expand digital engagement with audiences who thrive on time-shifted viewing
Facebook Messenger’s animated Baahubali stickers record 13.4 mn downloads
Over the course of the movie's marketing campaign, the total number of interactions on Baahubali's FB page increased seven times
Zee TV takes top spot collectively in Hindi GEC @BARC Week 21
Star Plus and Sony Pal continued to dominate the urban and rural markets, respectively, as per BARC’s data for week 21
Flashed Yesterday: Republic TV to launch VR driven digital platform
The first of its kind virtual digital platform will make audiences part of the story
iCubesWire appoints Devinder Sharma as Chief Growth Officer
Sharma will be responsible for 360 degree aspects of growth across the company’s offices, including Gurgaon and Mumbai
Affle launches fraud detection platform, mTraction FaaS
mTraction FaaS aims to detect and eliminate growing fraudulent practices in the mobile performance marketing industry
NDTV pulls the plug on Profit
The company will continue the broadcast of Prime though
PM Modi third most followed world leader on Twitter: Burson-Marsteller Study
Pope Francis leads as world leader on Twitter, which has emerged as prime social media network for leaders across the world
Our shared credibility as an industry should never be dented: BARC Chairman
Welcoming the TRAI note on LCN, Vats claims it was unfair to drag BARC into the issue
Guest Column: GST pathbreaking, but may burden unstable startups: Hamid Farooqui, SoGoSurvey
Companies will have to adapt to the new model, upgrade softwares apart from meeting compliance regulations
Guest Column: Memes are the key to virality: Vinay Singhal, WittyFeed
Singhal doles out advice on how brands can use memes to promote themselves and their products/services
Creativeland Asia turns 10; launches Baaash Digital
Baaash has delivered multiple VR content and digital films for Taj Group of Hotels, and every day digital content for Godrej on Cinthol, aer and protekt brands respectively
Snapdeal story a classic example of short term approach: Experts
The once glorified example in the ecommerce business, Snapdeal has become a classic boom to bust story. Here are some insights into the factors that led to the collapse of one of
Lalitha Jewellery and Hindustan Lever lead BARC's Top 10 brands and advertisers list @Week 21
Hindustan Lever, Reckitt Benckiser (India) and Cadburys India maintained hold over first three spots in the Top 10 advertiser list