'BARC India was set up with the mandate to measure what India watches'
24 hours after the controversy over Republic ratings, BARC has issued a statement defending its data
Date-wise News
When BARC had a tussle with broadcasters even earlier...
With English news channels and BARC India taking pot shots at each other we take a look at earlier instances when the broadcasting industry wasn’t happy with the measurement agency
Channels take BARC battle public
Aggrieved English news broadcasters run announcements on their respective channels informing viewers of their decision to pull out of BARC
Celebrating the good life with LG’s new Astronaut short film…
Further strengthening bond with consumers, LG’s digital video tells the tale of every Indian home
Scent of a man: Rahul Khanna on all things French in this TVC
The film breaks stereotype of men wearing deodorant to attract women
magicpin’s new campaign salutes unconventional careers
Portfolios rolled out for campaign include Beer Chugger, Shoes Stalker, Parantha Pro, Nail Art Diva, Spa Addict and Tattoo Titan
LAY'S MAXX new TVC celebrates machismo
The campaign highlights key attributes of the chips brand
Amazon.in launches finale film of Chonkpur Cheetahs
The finale film goes beyond the team to establish connect between the fictitious team and Indian dreamers across the country through different situations
Mindshare integrates FAST into heart of agency to simplify transformation of clients
Norm Johnston, formerly Mindshare Global Chief Strategy and Digital Officer, assumes the dual role of Global Chief Digital Officer Mindshare and Global CEO of FAST as part of the move
Flowers TV launches Flowers FM as part of its Dubai foray
The Kerala based channel had launched their new app –- First News Live – in April this year