The company has been successfully associated with the team for three years now and is set to enhance consumer engagement and brand recall with a digital media focus this season
The action sports and youth culture brand’s 2017 global campaign celebrates the creative diversity across its founding pillars, communicates the distinct way in which Vans looks at the world
Sanjay Nazerali, Chief Strategy Officer at Carat Global, believes that the best blueprint for a media plan is life. Excerpts from a freewheeling conversation with him during his recent visit to India