Procter & Gamble retains its lead as no.1 advertiser; BBDO Mumbai makes a massive jump from rank 47 in 2016 to rank 3 this year in top creative agencies in the world; MullenLowe Lintas Group, Mumbai makes an entry at rank 5
Daizo Ito is now Senior Vice President, Eco Solutions Company In Charge of Global Marketing and Manish Sharma, VP Appliances Company of Panasonic Corporation
Adidas ads will no longer be seen on television. Kasper Rorsted, CEO, Adidas recently said that the brand’s entire marketing initiatives will move to digital channels.
As news browsing becomes a high-infidelity, click-chasing experience, several digital media services have embraced Facebook Live as a narrative tool writes BV Rao, Editor, Firstpost.com