In January, Pankaj Pachauri announced his plans of challenging the traditional news television model through his mobile-only venture
On the occasion of International Women’s Day, #NoConditionsApply raises pertinent questions as to why the society still has different rules for daughters and sons
In conversation with Gayatri Yadav (President, Consumer Strategy & Innovation) and Narayan Sundararaman (General Manager, Star Plus) on the thought behind the campaign
Ram Veerapaneni, India MD, Whacked Out Media, shared the company’s recipe for success with exchange4media in a recent interview.
HMVL’s employee costs reduced from Rs 31 crore in Q3 FY 15-16 to Rs 6.4 crore in Q3 FY 16-17
Pepperfry will be reaching out to over 1 million women consumers through this campaign
This new senior-level appointment comes as Wizcraft announced its 29th Foundation Day earlier this year
Joshi will be driving revenue optimisation for the network
The PR mandate was awarded to Crosshairs Communication for the third time in a row
MIB has instructed that all provisional MSO registrations, unless cancelled/suspended subsequently, to be treated as deemed regular registration for 10 years from the date of issue of provisional registration
First of its kind board comprises eminent leaders from the world of corporate, digital media and public policy
The agency will manage all traditional and digital media outlets; the account will be handled by the Mumbai team
Law & Kenneth Saatchi & Saatchi has conceived and launched a social movement crowd source funding for providing girls from rural India reusable, hygienic sanitary napkins
Punjabi shares his concerns about sponsored content, and the future of mobile creatives and digital advertising
The lack of female leading characters in animation is just the reflection of an unbalanced society and affects the self-confidence of girls that continues later on in their lives, says Miriam Gonzalez, Founder, Inspiring Girls International
By allowing multiple buyers to bid on ad spaces at once through a unified auction, S2S will increase the value of a publisher’s programmatic ad yield, says Dharika Merchant, President, AndBeyond.Media
Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016
Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016