Rediffusion-Y&R launches Brand Asset Valuator® 2017
First-of-its-kind in India, the BAV is a powerful diagnostic tool for building and managing brands
Date-wise News
SPN India acquires exclusive TV broadcast rights for Nexa P1 Powerboat, Indian Grand Prix of the Seas’ Mumbai debut
Powerboat racing spectacle will also be LIVE streamed on SonyLIV from March 3-5; fans in for a unique, first-time-ever “second screen” experience
Ranveer is Rupa Frontline's 'Aankh ka taara'
Scarecrow Communications uses the actor to showcase an ad that is equally young, energetic, entertaining, and contemporary
Dentsu Webchutney ropes in Nishi Kant as EVP and Branch Head, Mumbai
This is Kant’s second stint at Webchutney; the first one lasting almost 10 years till 2014
Celebro Media joins the Association for International Broadcasting
Celebro Media to benefit from AIB's global networks and services
Fashion e-tailer Yepme expands into Europe
The company has launched uk.yepme.com, with more than 2,000 products, to service customers across UK
Volkswagen India announces new product line-up for 2017
The brand further strengthens commitment to India; will introduce premium SUV Tiguan and all-new Passat
Tupperware launches digital campaign, #CookEatLove
Focused on Tupperware’s refrigerator range, the digital campaign celebrates Indians and their love for food
Play Games24x7's new TVC for Ultimate Teen Patti app recreates card game's tension and thrill
Teen Patti has elements of tension and thrill. We are trying to show that the same excitement can be felt while playing on our app, says Trivikraman Thampy, Co-CEO and Co-Founder, Play Games24x7
Mondelez India launches new TVC for Cadbury Choclairs Gold
The “Mooh bandh rakhne ka double” campaign celebrates the power of ‘double chocolatey’ blast found in Cadbury Choclairs Gold
LinEngage initiates education-led program for Acuvue
The program aims to create awareness about the importance of eye health and promote early detection of refractive errors among young students in India
Reliance Jio launches campaign for JioFi to convert 2G & 3G to 4G
The premise of the campaign is situational and most importantly, relatable to the present time
Bajaj Electricals renews trademark pact with Morphy Richards
Morphy Richards to add more products, some of which would be launched first in India
VideoTap Digital to unveil Interactive Smart Video platform at Mobile World Congress, Barcelona
The cloud-based platform will deliver dynamic, personalized, interactive videos on demand to consumers