Times Internet announces two senior appointments
Rattan Chugh joins as Chief Peoples Officer while Vivek Pandey joins as VP of Growth and Analytics
Date-wise News
Fountainhead | MKTG unifies Digital and Activations verticals to create integrated experiential marketing offering
The agency aims to use the blend to focus on designing exceptional brand experiences that are even more immersive, interactive, and emotionally compelling
Malayala Manorama's The Week names Barkha Dutt as Contributing Editor
Dutt quit NDTV last month and signed up with Quintillion Media to cover the assembly elections in Uttar Pradesh
Star Plus takes lead in urban market; Rishtey continues to reign rural market: BARC Week 7 Ratings
According to BARC data for week 7 (February 11-17), Star Plus dethroned Colors to rule the urban market with 459 million impressions while Rishtey maintained its lead position in the rural market with 317 million impressions
AXIS MY INDIA gets poll predictions right
Its Mumbai, Thane, Pune, and Nagpur Corporation Election surveys prove accurate
With Snapdeal confirming layoffs, co-founders Kunal Bahl and Rohit Bansal write to employees about their tough decision
Focus only on your core, stop all non-core activities, reduce costs drastically, and turn profitable as soon as you can, advise Bahl and Bansal, who are themselves taking 100 per cent salary cut
Xaxis' Light Reaction launches in the Philippines
Global performance advertising business delivers guaranteed outcomes through innovative, pay-for-performance media model
Washington Post's Rama Lakshmi joins The Print; BCCI's Nishant Arora joins The Quint
Several prominent editorial movements took place recently
Decoding the amalgamation schemes at Network18 and TV18
As part of the same, Network18 and TV18 will amalgamate 14 and 4 subsidiary companies, respectively
Second season of 'Naagin' maintains lead across all markets in the Top 10 Shows@BARC ratings
Colors’ ‘Naagin’ Season 2 continued to top overall and urban market in BARC’s Top 10 shows. The same show on Rishtey maintained its lead in the rural market
BJP reigns BARC's Top 10 Brands and retains its eighth spot in Top Advertiser list
Bharatiya Janata Party continues to top BARC’s Top 10 Brands Across Genres and maintains its eighth spot in BARC’s Top 10 Advertisers list for the seventh week (February 11-17) of 2017’s viewership and ad insertions
LinTeractive bags digital mandate for HDFC ERGO's campaign on motor insurance
It’s rare that a campaign idea from a pitch meeting is also the campaign you end up doing, and HDFC ERGO was one such pitch, says Sumanta Ganguly, Executive Vice President, LinTeractive
Women across the world finally take centrestage in sportswear ads
A recent global campaign from Adidas features women athletes, a woman fitness trainer, and super-model Karlie Kloss
Rasna launches new ad campaign 'Pyarelal Ka Bachpan Ka Pyar'; also ventures into baked sweet snack category
The ad campaign is dedicated to Rasna’s journey of spreading love for decades, across generations