Gaana surprises Armaan Malik fan
Uses database to make V-day special for couple
Date-wise News
WWO acquires digital mandate for Red Chillies Entertainment
The production house wanted a young and innovative agency with a fresh perspective, says Binda Dey, Head of Marketing, Red Chillies Entertainment
Paytm will invest 600 cr to expand its QR Code based payment network
The online payments company aims to bring on board 10 million merchants by Dec’ 17
Zee Media Q3 results: Despite demonetisation, ad revenues up by 10 per cent; increase from Rs 103.46 crore to Rs 114.43 crore
Despite demonetisation of high currency notes in November 2016, ZMCL’s advertising revenues increased
India TV appoints Vikas Handu as Vice President, Digital Strategy
Handu shall be responsible for spearheading India TV digital. His portfolio includes indiatvnews.com, khabarindiatv.com, and paisa.khabarindia.com, amongst others.
Flipkart and Microsoft forge cloud partnership to expand e-commerce in India
The partnership will enable Flipkart to deliver new customer experiences
ABBY 2017 unveils its new campaign, #MADEOFABBY
The Advertising Club reminds the advertising industry that there’s a little bit of ABBY throughout its 2017 campaign
IBEE Hosting gets USD 1 million funding from XBT Holding
The funding will be used to develop infrastructure, product, and services, says Managing Director Betrand Yella
McDonald’s awards Outdoor AOR to MOMS from Madison umbrella
As per the AOR, the agency is entitled to handle their pan-India OOH campaign
Fashion brands stand up aggressively for women empowerment
Be it the latest offering from Reliance’s AJIO, Myntra, Zivame, or even the global brand - United Colours of Benetton, each of the brands have offered their take on various aspects of women empowerment
One-fifth of total retail sales will be online by 2021 in Asia Pacific: Forrester Data Report
Smartphones are the key driver of online retail in Asia Pacific, with 78 per cent of online retail sales coming from mobile by 2021
enba 2016: shortlist unveiled
The jury for enba 2016 was led by Star India’s Managing Director, Sanjay Gupta.
BJP strengthens its hold on BARC's advertisers' list, leads Top 10 Brands and enters Top 10 Advertisers
Bharatiya Janata Party gets more aggressive in its advertising, leading BARC’s Top 10 Brands and entering Top 10 Advertisers’ list at eighth spot
Madison PR is now national media partner of Sobha
Founded in 1995, Sobha is one of the fastest growing and foremost backward integrated real estate players in the country
New shows of Zee TV and Colors boost GECs' viewership by 66% and 39% respectively: BARC @Week 6
Ahead of elections specific properties, news channels such as Aaj Tak, India TV and News18 India too improved their viewership ratings considerably