Sanjay Bragta to move on from TV Today
A veteran of TV journalism with 22 years of experience, Bragta’slast working day is March 15th
Date-wise News
OMA Emirates acquires Indian mobile payment solutions company MobiSwipe
The first acquisition in India by the UAE payments solutions provider associated with the merchant business for over 15 years supports its strategic global business expansion plans
MY FM goes live in Solapur
With 10 stations in Maharashtra, MY FM is set to become the largest network of real Maharashtra. MY FM will soon be launched in Akola and Dhule as well.
Sportz Interactive to digitally power NEXA P1 Powerboat - Indian Grand Prix of the Seas
The mandate for Sportz Interactive is to build and manage the official website and social media channels of NEXA P1 Powerboat
C1X bags 5 awards at the National Digital Marketing Awards
The Advertising and Marketing Technology leader was declared Programmatic Company of the Year India
Viewership on Hotstar reached a new high in APAC during the India-England Series
Apparently, over 25 million users streamed a single match, accounting for a bulk of India's Internet traffic on January 19, 2017
Will metros be the new airports for OOH?
The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .
Vijay Joshi returns to PTI as Editor-in-Chief
Joshi has joined PTI from Associated Press where he was Southeast Asia Director of News.
RK SWAMY BBDO bags marketing mandate for PN Rao
The agency's Bengaluru office will handle the mandate
Tata Tea's new Jaago Re campaign urges India to pre-act, not react
The Jaago Re 2.0 ad film highlights how we, as a country, need to change our behaviour towards social issues
Union Budget 2017 spurs viewership of Hindi business news channels 91%: BARC @ Week 5
English business channels witnessed viewership grow 5.5 times to 595 impressions’000s as against 109 impressions 000s in the previous four week average to know what the Finance Minister Arun Jaitley has proposed for the year ahead.
Also make roomies, colleagues, best friends and parents your Valentine this year, say brands
At least five brands have a non-conventional Valentine’s Day campaign this
Majority men spend no more than Rs 5000 on V-Day and expect the same from their women: CashKaro survey
Amazon, Flipkart, Ferns & Petals are top sites to buy Valentine’s Day gifts; clothing, accessories and dinner emerged top gift choices
Bigg Boss' finale episode fares better than premiere, garners 9.2 mn impressions: BARC
The grand finale of ‘Bigg Boss 10’ aired on January 29 garnered 9.2 million impressions collectively and 7.1 impressions in the urban market according to BARC Week 5 (January 28- February 3) which is relatively more than that of premiere episode’s 7.7 million impressions