RK Swamy Media Group unveils Media Market Pocketbook 2017
The pocketbook is a handy compilation of updated, comprehensive and relevant information on India’s media landscape
Date-wise News
Colors Bangla recreates 'Udaan' magic
Titli’s inspiring tale promises to win the hearts of Bengali audiences with ‘Resham Jhanpi’
With Maruti, ITC, Titan and TGBL’s media pitches, Rs 1300 crore of ad monies up for grabs
The last couple of months have been a busy time for media agencies in India, with four major media pitches in the running.
India vs England ODI Series: A hit on TV with record viewership
According to the data sourced from BARC India, while the 1st ODI garnered 26.7 million impressions, the 2nd ODI recorded 29.1 million impressions**.
MEC India wins media duties for The Hindu Group
The account will be handled by MEC's Chennai branch.
Starcom bags Mahindra Holidays Account
The business will be powered by Performics.Convonix, digital marketing company, integrated under the Starcom brand in India, which will handle all performance media duties on digital, inclusive of paid media, SEO, analytics for Mahindra Holidays & Resorts India.
Goafest 2017: Ad industry takes on the challenge to stop violence against women
A joint initiative of two of India's premier advertising, marketing and media Associations, The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) will aim to create a campaign that focuses on mitigating violence against women at Goafest 2017.
1.7 billion ads violate advertising policies in 2016: Google’s Better Ads Report 2016
In 2016, Google took down 1.7 billion ads that violated its advertising policies, more than double the amount of bad ads it took down in 2015.
iGenero bags digital duties of Moneyfront.in
“Our focus has always been to be at the forefront of providing incisive digital services across verticals,” says Karan S Kumar, CEO and Founder, iGenero
Joint "alliance campaign" on the cards for SP-Cong, "27 saal, UP Behaal" to be forgotten
The alliance between the Samajwadi Party and Congress will be led by Uttar Pradesh Chief Minister Akhilesh Yadav.
Guest Column: Cross-channel campaigns with newer challenges & opportunities for insurance sector in 2017: Jasneet Bachal, Kotak Mahindra
Newer distribution platforms bring with them a new audience set which in turn brings with it a newer paradigm. Since the newer audience segments will require education on the need for insurance, we are likely to see brands pick up the insurance awareness initiative in innovative and interactive ways, writes Jasnet Bachal, Senior Vice President, Marketing, Kotak Mahindra Old Mutual Life Insurance.