As Madame Tussauds will soon be opened in Connaught Place, Delhi, WATConsult will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning
Au Housing Finance, which recently demerged from its parent company Au Financiers, is looking to revamp the brand including changing the name, creating a fresh visual identity and new creative communication
The coveted awards celebrate ideas that work and honor marketing communications that have achieved the most significant results
Pudipeddi will be responsible for driving market share, strengthening the Airtel brand and driving customer centric innovations within the teams
The colours reinforce ABP News’ commitment to a fair, unbiased and open culture
With this move, Dentsu Impact becomes the prime strategic and communication partner for HT Media handling communication for all brands from the group, barring its radio brands Fever FM & Nasha FM, which are handled by Ogilvy & Mather
He was Marketing Head of Times Now, ET Now and Zoom
Light Reaction’s pay-for-performance media model provides advertisers with a risk-free way to drive real outcomes such as sales, subscriptions and other concrete forms of engagement, paying only for clearly defined consumer results
A double-digit growth in the industry this year proves that programmatic is leading the race for online advertising in India, writes Ashish Shah, Founder & CEO of Vertoz .
Ford India has set its 2017 vision in action by rolling out a new ad campaign. The company has also allocated Rs 25 crore purely for its digital marketing in a bid to wrestle with its competitors head on. In an interview with exchange4media, Rahul Gautam, VP, Marketing Ford India shares his views on Ford India new aggressive stance and more
MAA is building online campaigns focused on exhibiting the traditional legacy of jewellery through social media platforms
With the Utility Vehicle market recording a growth of 32.6 per cent in 2016-17, Tata Motors hopes to ride the wave with HEXA
Snapdeal’s loss, has reportedly, more than doubled to Rs 2,960 crore in the year ending March 2016 from its Rs 1,328 crore for the year ending March 2015, according to numbers filed with the Registrar of Companies
These series will premiere on Zee’s channel Zindagi. ZEE has won the rights to broadcast several hit Turkish dramas as well as the blockbuster Ukrainian series, Snowdrop, that launched on Zindagi on January 16 at 9 PM
Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service