Laqshya Solutions puts PGI in the spotlight through its outdoor campaigns
The Platinum Day of Love and Evara campaigns were visible in 28 cities.
Date-wise News
BIG Ganga launches four new shows in January
The shows will cater to audiences within the Hindi heartlandwith multiple genres of content
Star Movies to showcase Star Wars saga starting 14th January
The channel will feature episodes I to VI, every Saturday and Sunday at 12 pm
Tapzo awards creative mandate to BBH, launches new campaign
The app aggregator launched its first campaign showcasing its unique value proposition
MRSS looks at a greater role in evaluating content and creativity
MRSS had partnered with Effie India Awards 2016 in December
Allowing private FM stations to air news might have security implications: Prasar Bharati Chief
While private television channels have been allowed to telecast news and current affairs programmes, A Surya Prakash feels that radio is a different ball game altogether
Star India Madison, Contract Advertising lead Prime Time Awards shortlist
Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards
ITC's Karan Kumar to join Fabindia as Head of Brand and Marketing
Kumar, a management committee member at ITC, till recently was heading consumer and retail brand marketing, digital initiatives and omni-channel technology innovations at ITC’s lifestyle retailing business
Rajeev Singh to be interim CEO of Prasar Bharati
Singh, Member (Finance) in Prasar Bharati Board, will take charge as interim CEO of the public broadcaster after SC Panda retires in February
TV ad share of consumer durables sector drops by 83% post demonetisation
According to a survey by SilverPush, consumer durables sector TV ad share fell massively by 83% & settled at a mere 0.956%.
As Barkha Dutt quits NDTV after 21 years, Twitter goes abuzz
Dutt was at the receiving end of both good wishes and nasty comments as she announced her resignation on Twitter yesterday
Sumit Singhal, VP, Planning & Strategy at NDTV quits after 8 years
Before joining NDTV, he was the Dean and Head of Training at International school of Media Studies