Ireland, former CEO at Dentsu Digital and COO, DentsuWebchutney, brings more than 20 years of experience in advertising and communication to the table
US$55 Million fresh investment in the joint entity is perhaps the largest investment in India’s digital real estate sector in the last two years
With Zee Entertainment reaching out to over 1 billion viewers across 171 countries, the event will be telecasted nationally and globally
NYC-based Le Souk builds direct and transparent business relationships between buyers and sellers around the world
The mandate was awarded following a multi-agency pitch.
The account was won post a multi-agency pitch
The agency will take care of the brand's creative duties across the Indian market
Ramyam was among US research company Forrester’s top-10 emerging business technology companies in India in 2015
In addition to Display Ad Sales, ZIRCAwill also act as Bing’s sales partner for search advertising sales in India
In the last seven years, iGenero has had more than 200 clients across the globe
The multi-agency pitch is expected to take place out of Bangalore at the end of this month and will see participation from all the major media agencies
Holding company showcases client work promoting sustainable water efforts
Zenith has unveiled 10 trends that show how AI will help to power the consumer journey in 2017, driving engagement opportunities and effectiveness for marketers
With the clutter in media and intensity of competition rising, identifying niches and catering to them with innovative solutions will become increasingly important
A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month window to launch innovative advertising campaigns
The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas
According to RedSeer Consulting, the sales by players in this category were higher in December versus November by nearly 20 per cent
Patanjali’s tryst with controversy continues. This time Ramdev Baba’s Patanjali Yogpeeth and Yoga Gram management has got into trouble with the Haridwar district administration who slapped a notice on the institution to cough up Rs 6.83 lakh as entertainment tax