Dentsu Impact ropes in Swati Ratnakar as VP - Planning
Ratnakar will lead content and strategy on the digital mandate for Maruti Suzuki.
Date-wise News
Viacom18 opens with a bang in 2017; Colors leads urban, Rishtey leads rural market @BARC ratings
Colors tops BARC chart in urban market garnering 463 million impressions while Rishtey continued its lead in rural with 338 impressions for week 52 (December 24-30)
Maxus co-creates innovative radio campaign for Sonata's safety watch
The third leg of the all-new outdoor campaign will have an all-woman crew
Sonam Kapoor, Aamir Khan win best actor awards at SpotboyE Salaams
The awards were announced recently, Dangal wins best film
ShopHop raises angel round to the tune of USD 100,000
ShopHop to use the investment to recruit talent, boost omni-channel distribution, and marketing
Shop CJ appoints MSLGROUP as PR consultant
The account was won following a multi-agency pitch
Flashed Yesterday: Carat wins Standard Chartered Bank media business in India
The global pitch which was initiated in June last year was held in a phased manner in each country and saw participation from all major media agencies
Kalyan Jewellers to invest over Rs 500 crore in network expansion in 2017
Will open 15 new showrooms, plans to foray into Central India and expand presence in North India and UAE
From zero down payments, big discounts to cashless transactions, auto makers get innovative to beat demonetisation slump
In order to counter the negative sales post demonetisation, auto makers are using innovative marketing techniques like zero down payments, big discounts and cashless payment options to push sales.
Paytm faces multiple challenges at a crucial juncture of its journey
Multiple tragedies have befallen the mobile-wallet service provider from technical glitches to trademark infringements and advertising failures that the brand needs to overcome
FMCG biggies HUL and Patanjali lead BARC charts as top advertisers in week 52
BARC’s Top 10 Advertisers under Across Genres category for the week 52 (December 24-30) saw FMCG players Hindustan Unilever and Patanjali topping the list again. Meanwhile Airtel Cellular Phone Service reinstated its first spot in Top 10 Brands
Samsung India Service campaign goes viral, crosses more than 17 million views on YouTube
The campaign conceptualised by Cheil India was unveiled across 50 television channels supported by print, across cities and digital
2016 for ecommerce: Teething competition, markdown in valuation and huge investment
Merger, partnership, acquisition, steep markdown in valuation, huge investments and brand makeover 2016 witnessed everything in ecommerce sector. A flashback at how the year treated the top three players, Amazon India, Flipkart and Snapdeal
MTV's Sumeli Chatterjee joins ToI
She recently moved on from Viacom18 after a seven-year stint
Guest Column: Topical content is king: Zafar Rais, MindShift Interactive
Digital marketing expert Zafar Rais lists five key content marketing trends for 2017