Huffington Post appoints Lydia Polgreen as Editor-in-Chief
Polgreen has served as the Times’ West Africa Bureau Chief, South Asia Bureau Chief and Johannesburg Bureau Chief.
Date-wise News
Underdog bags all-round creative duties for Prabhat Dairy
The account has come through on the back of a well-contested 2 month long pitch involving multinational agencies and independent hot shops
NVIDIA strengthens AI innovation in India with start-up program
NVIDIA Inception Program Offers Direct Access to GPU Technology, Deep Learning Expertise, Network Support
Over Rs 110 crore invested in Sunburn for its 10th season
Close to 110 crore have been invested in Sunburn calendar FY 17, that owns 90% of the festival IP market share. The brand aims to grow by 30% every year with an agenda to expand in markets including Asia, Middle East, South Africa, Eastern Europe and South America
Jack in the Box Worldwide appoints Kaizad Pardiwalla as President
Pardiwalla, who joins from Orchard Advertising, will report to Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective
Print Players hope for a credible outcome, post IRS data delay to Q3 2017
exchange4media reached to out print players to gauge their reaction to this delay given that previously released IRS data was not fully accepted by all print players and quite controversial
HP India appeals to audience with a humourous new campaign
This campaign that has a humourous flavour to it is unlike the brand’s previous campaigns which have been functional and product feature-based
Paytm taps India's large non-internet user base with dial toll free number
Paytm empowers million of non-smartphone users to go cashless without a smartphone or internet connection with its new feature. With this step it inches closer to its dream of reaching out to 500 million customers by 2018
Xaxis appoints Nicolas Bidon as Global President
Bidon will be responsible for guiding Xaxis’ overall company strategy, growth, client development and operational leadership across the regions
Publicis Media India appoints GroupM's Shan Jain as Practice Head - Business Transformation
Jain comes with more than twenty four years of rich and diverse experience across Media, Account Planning, Strategy and Account management and has worked with Mindshare, RK Swamy BBDO, The Media Edge, FCB Ulka, Lowe, McCann and Ogilvy
While US lobbyists demand transparency on social media endorsements; India lags behind
Some celebrities and influencers like Kim Kardashian use #ad when they post endorsements of products. There are also about 5 lakh posts that use #advertisement and three million posts that use #ad on the photo sharing social media platform
Single-screen biz down by 20-25% post demonetisation, Befikre goes for only-multiplex release
On the other hand, multiplexes witness growth, as more and more customers opt for online booking mediums