exchange4media celebrated the best and brightest work seen in marketing at the annual Indian Marketing Awards held in Delhi today
The first ever digital summit in Kerala “Techspectations 2016”, organized by Manorama Online to commemorate two decades of its existence, saw influential digital czars lending an ear to innovators, product visionaries, designers, mobility experts and programmers
The newly launched experience faction of Indigo 91.9, TheIndigoXp.com, has opened registrations for a musical opportunity to XPerience the Northern Lights in Norway
The campaign is currently live digitally on spiritofbengaluru showcasing 2 contrasting personas of the city of Bengaluru. The campaign will be followed by launch in TV, print and cinemas across the city
FMCG major Procter and Gamble Hygiene and HealthCare Ltd (P&G) has reported a 50.14 per cent jump in net profit at Rs. 104 crore for the quarter ended September 30, helped by lower expenses
As content and media experts, we are the key architects of this Brave New World. Now is the time when we need to make the brands ride on the bullet train into the future of content marketing solutions. The question to ask is are we ‘ourselves’ ready for this Brave New World before we guide our clients and partners? Writes content specialist Shailja Varghese
E-commerce companies have devised fresh strategies to bounce back after a dip of almost 30 per cent in the online sales, post demonetisation. From increasing discounts and running exclusive cashless sale offers
Dentsu Webchutney’s Bangalore team will now take this unique approach of ownership to the urban, young, working junta and their mandate includes social media, digital content, video, and acquisition programs
Maxus Kaleidoscope mapped the mood state of India basis the location based Twitter and Instagram conversations in India between Nov 8-24, 2016 by when we would get a clear picture of the how the initial euphoria of the demonetization panned out over time
Myntra witnessed 80 per cent year-on-year growth with an industry leading revenue run rate of $1 billion. It’s reportedly aiming to hit $2 billion in revenue run rate and turn profitable by the end of 2017-18 fiscal year
The last 5-6 years have seen Amul not invest more than 0.8% of the organisation’s turnover in marketing or advertising
In his acceptance speech, Marico’s Chairman reflected on the five lessons that his professional career taught him