HT Media revamps website of flagship digital product
The new design is aimed at making content more discoverable with a key focus on mobile audiences
Date-wise News
Mathrubhumi.com organises Property Awards 2016
The awards night honoured and acknowledged excellence in Kerala real estate and recognised real estate leaders whose persistent pursuit of excellence has fuelled Kerala’s journey to the forefront of the Indian economy
Colors retains top spot in urban markets; Sony Pal leads rural markets in week 47
According to BARC data for week 47(19-25 November, 2016), Colors continued to lead the chart in urban markets while Sony Pal pushes off Zee Anmol to take the top position in the rural market
Mathrubhumi organises Kalolsavam 2016 in Mumbai
The initiative to conduct “Kalolsavam” was to promote art and culture among the students and youth in the metro city
Experian launches marketing suite in India
The Experian marketing suite enables brands to create and deliver authentic customer experiences across all interaction points
Tonic Media awarded with digital mandate of Housing.com
The mandate will include social media strategy, content marketing and creative strategy across platforms. With this win, Tonic has strengthened its portfolio in the real estate segment
India's Noomi Mehta joins FEPE International board
Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s vibrant out of home industry to sit on the FEPE board
Guest Column: Conversational Commerce - will 2017 finally be the "Year of the Chatbot"? – Ishan Chatterjee, VML
As chatbots and Conversational Commerce continues to develop, I’m certain we’ll see newer and more innovative ways of brand – consumer communication and interaction emerge, writes Ishan Chatterjee, Client Solutions Director, VML SEA & India
Demonetisation is the strongest possible push to growth of digitally-enabled, optimal-cash economy: Mukesh Ambani
In a live address, Ambani said that this decision is an important step in his (PM Narendra Modi’s) ongoing efforts to change the mindset of the people of India
Call to bring undisclosed social media endorsements under scanner
US consumer advocacy group presses for action against undisclosed endorsements on Instagram
8 start-ups that are cashing in on demonetisation
Cash No Cash (Quikr), CMS ATM Finder, Scootsy, Jugnoo, Book My Chotu, Lucep &Tailmill come forward to mitigate the hassles of consumers
Women consume 25% more data than men on 4G: Mogae Media
The study was conducted in October 2016 by Mogae’s Incelligence team across 8,144 4G users across India. This insightful study threw up some interesting observations; the early adopters are the trendsetters – they have high social standing, financial sophistication, a good education, and are more socially forward
Surf Excel Easy Wash ousts Airtel from top spot in BARC's list of advertisers for week 47
After claiming the top spot for past four weeks, Airtel Cellular Phone Service was displaced by Surf Excel Easy Wash at the BARC’s chart of ‘Top 10 Brands’ advertising on TV for week 47 (November 19-25) with 8712 insertions