O&M Mumbai bags creative duties for Bajaj’s upcoming luxury bike
The agency was finalised after a mullti-agency pitch almost a fortnight ago
Date-wise News
WATConsult launches first ever digital ideation competition-'WAT's your Big Idea' for college students
WATConsult has partnered with more than 20 educational institutes, leading brands and brings on board 8 jury members
WPP's Sir Martin Sorrell named second most successful CEO in the world by Harvard Business Review
Last year, Sir Martin Sorrell was named the fifth best-performing CEO by Harvard Business Review
Mazhavil Manorama retains top 2 spot among Malayalam Entertainment channels
The channel has announced that it is re-launching the chat show- ‘Onnum Onnum Moonu’ to be hosted by Rimi Tomy. The show will be back on air from October 23, 2016 at 9.30pm
Arka Mediaworks' 'Baahubali' forays into licensing with 'Black White Orange'
With an aim to create a ‘Baahubali brand experience’, Black White Orange will work closely with Arka Mediaworks to conceptualise designs, represent the Baahubali franchise across a wide range of categories and also look at several licensing and retail partnerships, globally
Forbes India releases special collector's edition of the magazine hitting stands on October 22
The cut-off for entry into Forbes India Rich List hits record high of $1.25 billion
BARC files police complaint against tampering of meters in Kerala
The case was filed by BARC and Kerala TV Federation after BARC India’s vigilance team received constant complaints regarding attempts to retrieve addresses of BARC India panel homes and influencing them
DishTV increase its focus on value added services, launches Kids Active
DishTV has partnered with Shemaroo to launch a new premium service called Kids Active and enhanced its bouquet of value added services to 10
Pogo announces new line up for Diwali
Pogo fans stand an opportunity to win prizes via on-air contests from October 22 to November 4 from 3pm to 6pm
IPL digital rights' value pegged at Rs 240 crore per year as tech biggies enter fray
With the likes of Amazon, Reliance Jio, Twitter and Facebook all showing an interest in the digital rights for the IPL, experts feel digital rights would see a sharp increase in value, amounting to nearly 15 per cent of the television rights' value
COLORS' new campaign by Publicis celebrates #SundayIsHerHoliday
Campaign aims at breaking gender stereotypes by encouraging women to take a day off from household chores every week
Aamir Khan's Dangal trailer views at 6 million+ and counting in less than 24 hours
The first trailer of the much-hyped Aamir Khan starrer Dangal has already garnered in excess of 6 million views on YouTube with the a majorly positive sentiment on social media within 24 hours of its release
Arnab Goswami being synonymous with Times Now is a good thing: Ashit Kukian, President – Revenue, Times Network
Times Now Editor-in-Chief Arnab Goswami has emerged as undisputed face of Times Network
Lowe Lintas and GolinOpinion bag Creative and PR duties of Vaya Life
The two agencies of the MullenLowe Lintas Group, India would work towards creating a seamless brand experience for Vaya Life by establishing the brand and helping it chart its unique growth path in the Indian market
Celebrities liable for punishment for misleading ads: Union Minister Paswan
The minister warned celebrities against endorsing products that make exaggerated claims
Snapdeal goes all out on TV, as Flipkart, Amazon focus more on print
According to week 41 (October 8 to 14) of the BARC Ratings, Snapdeal continues to be in the list of ‘Top 10 Brands’ among the top spenders from the e-commerce lot on TV