A total of 37 metals were given away along with 3 Hall of Fame Awards. In all, 15 Gold metals were awarded, as exchange4media celebrated the best work done in mobile marketing in the latest edition of its annual mobile awards---The Maddies
GolinOpinion will be responsible for leveraging Budweiser’s brand positioning in India as the leader in creating authentic experiences for its consumers
In the urban markets, Star Plus, Colors and Zee TV held on to the top three spots. Life OK stepped up to no.5 pushing Sony SAB to acquire the sixth spot. In the rural markets, Zee Anmol continued to lead followed by Star Utsav at no.2 and Sony Pal at no.3. Zee TV stepped up to no.5 while Star Plus slipped a spot to acquire the sixth rank
LIQVD ASIA will manage social media marketing, content production, digital advertising, reputation management, search engine optimisation and website design for the client
The partnership, which will enable SonyLIV users to watch Arré’s latest web series on its web and mobile platforms, will also see its entire video content library available as a part of SonyLIV’s extensive catalogue in due course
The chewable multivitamin jelly brand intends to partner with mothers to raise healthy children
Zee Entertainment Enterprises Limited (ZEEL) has announced its foray into Radio with the acquisition of UAE’s radio station, Hum 106.2 FM
The channel’s anniversary special will mark its celebration with an exclusive review of Porsche’s latest luxury saloon sports car – Porsche 718 Cayman
The multi-agency pitch saw participation from other leading agencies along with incumbent agency Maxus. The account will continue to be handled out of Delhi office led by Navin Khemka
In his keynote address at exchange4media OOH Conference 2015, David Payne, CEO of Developing Markets , WPP Kinetic Worldwide describes a futuristic vision for the OOH industry
Zirca, the digital solutions company, will sell advertising for Mail Online across India
Fastudent provides education supplies by helping institutes to create their own customised virtual shops offering school approved products
At the second edition of exchange4media Mobile Awards – The Maddies, the panel discussion, titled Mobile: "How much is too much" involved notable speakers from digital world getting into a serious discussion on mobile marketing
At the second edition of exchange4media Mobile Awards – The Maddies, the panel discussion, titled Mobile: "How much is too much" involved notable speakers from digital world getting into a serious discussion on mobile marketing
The amount will be used to fuel the growth of Eros Now
Will promote the new ‘Pay at Checkout’ feature to allay consumer reluctance while paying beforehand for hotel booking
Mhaskar will spearhead Quick Heal and also its enterprise security solutions brand, Seqrite
A study by McKinsey shows that digital finance could be the way forward for developing country and India could reap benefits out of it
Voot has rolled out a marketing campaign specifically for Voot Kids with an aim to make it a default destination for kids
People have forgotten that radio is actually the first social media. Everywhere in the world the best interactions before digital came because radio was live. It is digital which has learned from radio and not the other way around. However, digital has done a far better job of upscaling it, getting every single guy onto Facebook and Twitter. What we realised is that we need to get some of that magic, some of that dynamics of social media back into radio.
What I also think will happen is that at some point community radio will start picking up and this will largely be funded by the large FMCGs who want to reach out to the small villages and Tier 4 cities. Many of the people in these areas are not reachable by television and because of low literacy; print is not a very good option but FM radio is a way to reach to these guys.
<b>People may duplicate our formats but we don’t duplicate our formats: Tarun Katial</b>
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum-media agency Audacity which is setting a new benchmark in audio creative solutions. <br><br> “Clients are looking for experiential solutions. They are not looking for radio or print. So if you can give them something that goes beyond radio, it works. Interestingly, a lot of agencies have been approaching us to make use of our expertise in radio,” says Abraham Thomas, CEO, Radio City.
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.