Monica Tata joins BTVi as COO
Her last stint was with HBO as Managing Director, HBO India
Date-wise News
ETV's ad revenue up by 72% to Rs 19.61 crore in Jul'16
After registering 75% advertisement revenue growth in first quarter of this FY, first month of second quarter- July too has registered remarkable growth of 72% over the previous year (FY 15-16). The figures rose to 19.61crore which were 11.41 crore in FY ‘15-16
CNN International takes digital advertising to the next level with 'Native 2.4'
Through a new partnership with the industry's leading native advertising platform Sharethrough, CNN International Commercial (CNNIC) is now offering dynamic native and branded content advertising formats in prominent positions across CNN Digital platforms
94.3 Radio One Revenue up 15.2% in Q1 2016-17 on ‘pure’ air-time sale
Revenue was up from 17.21cr in Q1 2015-16 to 19.82cr in Q1 2016-17 a jump of 15.2%. EBIDTA was up from 2.96cr in Q1 2015-16 to 3.23cr in Q1 2016 – 17 which is a 9.1% increase
MakeMyTrip appoints Isobar India as their Digital Partner Agency
As their digital partner, the agency will handle digital brand engagement and social media management duties
Big Bazaar launches ‘Khane Ka Samay’ by DDB Mudra West
The brand now wanted to reinforce its leadership stance by propagating its point of view on food. It wanted to romanticise food, its role in people’s lives and highlight its services and product offerings which enable a better life through fresh food and delectable meals
BBDO and Proximity promote Kit Koh to ECD, South China
With this significant promotion, Kit will relocate from Shanghai to spearhead the growth, creative excellence and culture of BBDO and Proximity offices in both Hong Kong and Guangzhou, joining a strong management team
Cadbury Dairy Milk launches new limited edition flavors on Friendship Day
The launch of the limited edition Cadbury Dairy Milk is supported by a 360-degree communication campaign that includes a new TVC, as well as outdoor, print and digital campaigns targeting the brands core target audience i.e. youth
ITC's Savlon engages Saina Nehwal as brand ambassador
In its new campaign with Nehwal, Savlon seeks to inspire parents to let go of their fears and encourage children to push their limits and maximise their potential to succeed in life
Pepperfry encourages Indians to buy furniture all-round the year in 'don't wait for Diwali'campaign
The films have been conceptualised by Land Kenneth Saatchi and Saatchi that convey the message using real-life situations that consumers’ face to persuade them to act now instead of waiting to buy things they really need