At Snapdeal, TargetingMantra’steam will further the on-going initiative to build the ‘customer experience engine’ which will personalise shopping experiencesfor customers
ABC will help brands create Intellectual properties and narrate their brand stories beyond the 30-second ad format. The new division will develop bespoke advertising and promotion options for marketers across 9X Media’s music channels namely 9XM, 9X Jalwa, 9X Tashan, 9X Jhakaas and 9XO
In a major move to dial up its already strong presence in the regional GEC play, COLORS today announced the launch of its HD feed for three of its regional general entertainment channels - COLORS Kannada, COLORS Marathi and COLORS Bangla
Out of fourteen new channels seven channels are from news genre and seven are from non- news
Star Plus bounced back to the top spot after being pushed to the second spot by Colors in week 16. Colors slipped down to the second spot followed by Sony Pal at No.3 which replaced Zee TV to acquire this spot. Zee TV slipped down to No.4 whereas, Star Utsav acquired the fifth spot
Divya Bhaskar, the leading Guajarati website of the group maintains its No.1 spot
In his role, Malhi will focus on scaling up the business, expand the team and ensure the teams stays up to date on the latest digital and technological innovations and initiations
The participants of the show have to hold the specially fabricated tree made with coins and currency notes. They are given task and challenges to perform which they have to do holding the tree at all times
The mandate includes full range of digital, including search engine optimisation (SEO)
Big FM remained the most heard radio station in the Mumbai market. The Delhi, Kolkata and Bangalore markets were led by Fever FM, Radio Mirchi and Radio City respectively
IPL’s third week recorded a steady viewership according to BARC with the match between former IPL champions Mumbai Indians and Kolkata Knight Riders catching most eyeballs
IPL’s third week recorded a steady viewership according to BARC with the match between former IPL champions Mumbai Indians and Kolkata Knight Riders catching most eyeballs
With Marvel’s ‘Captain America: Civil War’ slated to hit the theatres today, the company’s Consumer Products business vertical has set a new record with tie-ups and has roped in 70 brands for co-branded promotions, initiatives and branded products
Facing wary investors and a fickle market, will we see e-commerce players tighten the purse strings this year?
Murthy will be heading Radio Indigo, Indigo LIVE Music and Indigo LIVE Events
Gyan Gupta, CEO of Dainik Bhaskar Digital, believes that figuring out the right metric is very important on the digital medium and this can only happen when advertisers, agencies and publishers sit down and talk things out. Recently, dainikbhaskar.com became the No.2 news website in the country. We caught up with Gupta to get his views on the digital medium as well as to understand DB Digital’s plans for the future
Unbxd, the Bengaluru based leading provider of ecommerce product discovery software, has secured an undisclosed amount of capital in the Series B round of funding
TRAI released a consultation paper on the interconnection framework for broadcasting TV services distributed through addressable systems. It proposes a management system that could put in place the issues of logistics and monitoring with constant agreements between LCO’s and MSO’s or HITS and every DPO distributing TV signals of every pay TV broadcaster
After a splendid show by the India operations of the MullenLowe Group at the Effie Awards 2016 earlier this year, it is now the turn of its Sri Lanka operations to soak in the accolades
During the Phase 3 FM radio auctions held by I&B Ministry last year, Radio Mirchi acquired 2nd frequencies in 9 important markets. This is the first roll-out of its 2nd frequency network; other stations will be rolled out in the next few months
nanu has achieved immense success with consumers in countries like India where 3G connectivity continues to remain an issue. In just a few months of its launch, nanu has more than 1 million active users in India
Tweeps accused Goibibo of blatantly copying MakeMyTrip’s #BefikarBookKar slogan, which was launched with Alia Bhatt and Ranveer Singh in March
Vijay Singh is a JAG officer of IIS Group A and is presently working as Joint Director, DAVP, Guwahati.
NDTV ended the quarter with a PAT of Rs 7 crore (vs Rs 11 crore loss in the same quarter of the previous year) on standalone basis