'We are Family' says Bajaj Electricals in its new brand campaign
The campaign will be spread across TVC, Digital, Radio, POS and Internal Audiences
Date-wise News
Facebook rolls out Instant Articles in India with India Today, Quint, Aajtak, HT, Indian Express as publishing partners
IA is a product for markets with less connectivity, markets like India which have limited/ less consistent connectivity and people face issues while loading mobile content
RAM Ratings: Radio City and Big FM tie in Mumbai; Fever FM leads in Delhi
RAM ratings for Week 44 are out and the data shows Radio City leading in Mumbai while Fever FM and Radio Mirchi continue to dominate in Delhi and Kolkata, respectively
Only large radio networks to benefit from extension of FDI limit, say experts
In a surprising move, the central government announced that FDI limit would be increased for private FM sector, among other sectors; a decision that has been welcomed by the radio sector which has been asking for an increase in foreign investment limit for years. However, many experts believe it will only be beneficial for large radio networks
Who deserves to be IMPACT Person of the Year?
Last week, we announced the nominees for the IMPACT Person of the Year, 2015 award. Here’s taking a look at why each one of the nominees deserves to win the award, to be presented in Mumbai on December 16
TAM Ratings: Yeh Hai Mohabbatein tops Hindi GEC space, followed by new show Naagin
In week 45 (November 1 – 7, 2015) Yeh Hai Mohabbatein was the top rated show according to TAM data. According to TAM data HSM with LC1 markets week 45, Yeh Hai Mohabbatein on Star Plus came in at the top spot with ratings of 4.93 TVRs. It was followed by Naagin on Colors with ratings of 4.34 TVRs
Pro Wrestling League ropes in Multi Screen Media as broadcaster
The company got into a deal with MSM (Multi Screen Media) and announced them as the official broadcast partners for the league in over 60 countries
News broadcasters welcome hike in FDI limit
The government announced the increase in the FDI limit (foreign direct investment) of news and current affair channels, DTH and Cable Operators. Most leading broadcasters are in favour of FDI in news media
Chivas Regal unveils ‘Win the Right Way’ brand campaign in India
India specific brand communication is themed on the brand tagline ‘Live with Chivalry’, with ‘Win the Right Way’ as the latest expression. The new 360 degree marketing and advertising campaign will be integrated across electronic, print and digital media. Chivas has signed up Farhan Akhtar as the brand ambassador for this campaign
TAM Ratings: Colors captures No.1 position yet again in Week 45
Colors has captured the No.1 spot from Star Plus for the third time in 2015. It witnessed the highest growth of 16 GRPs followed by Life OK with 11 GRPs in Hindi GEC genre according to Analysis conducted by S-Group