Posterscope’s experiential arm, psLIVE’s offices across Europe and Asia Pacific, South Africa’s Crimson Room, Australia/New Zealand’s Apollo Nation and US-based sports and entertainment consultancy Team Epic will be realigned as part of MKTG over the next 12 months.
Over a two year period, 421 companies have leveraged survey reports for generating news, reveals a study by GBM Live! Newsroom & Impact
Inamdar joins from Interactive Avenues where he was heading digital creative and content
In week 40 (October 03 – 09, 2015) in the Tamil market, Star Vijay fell to No.3 spot while KTV reclaimed No.2 spot. In the Kannada market Zee Kannada climbed once again to No.2 spot
She joins from Interspace Solutions where she worked as National Head - Retail and Customer Engagement
The mandate was won through an extensive multi agency pitch and will involve strategizing and implementing integrated communication campaigns on a pan India level
The win followed a multi-agency pitch. The account will be serviced from Enormous’ Mumbai office
This mandate includes the full range of digital capabilities including Communication planning, Search, Display, Mobile and Analytics
Tata Sampann Spices will be available across the northern market by the end of the year, followed by the west, east and south market
The Singapore based SaaS company focuses on creating a wholesome eco system for the otherwise offline sellers to sell their products online
The high-profile jury will comprise of Amarjit Batra, RS Sodhi, Dave Thomas, Manoj Kumar, Mohit Khattar, Rakshit Hargave, Sam Balsara, Umang Bedi, Vivek Khanna, Sandeep Kaul, and Salil Kapoor
The world of ‘realisable possibilities’ has just exploded. The Future has become shorter and our canvas has gotten bigger, said Sudhanshu Vats, Chairman, CII National Committee on Media & Entertainment and Group CEO, Viacom 18 Media, addressing the gathering at CII
Govt is planning to spend more on digital platform to strengthen their digital presence and reducing ads in newspapers. There are plans to outsource DD’s prime time slot.
Indian Media & Entertainment industry has the potential to reach $100 billion by 2025 (including distribution revenues from broadband) by 2025. This would imply growth to Rs 210-250,000 crore by 2020, states the BCG report
The Indian Super League (ISL) kicked off on October 3. Regional channels such as Asianet Movies and Jalsha Movies on which the regional feeds of the matches are being aired have received high viewership. Amongst Hindi channels, Star Gold gained the highest ratings for almost all matches during the week
Gupta stated that the Media and Entertainment can become a $100 billion industry if the ground rules are changed to unblock capital
Twitter has announced a new video strategy looking to simplify the process of video advertising for brands and content creators by introducing video strategy